Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it’s the newsbrand’s competitors who have the most to get excited about – and whoever the first port of call for Sun readers is, the one thing they won’t be doing is putting up a paywall…
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After a weekend of cheap and light entertainment, it was no surprise to see yesterday evening’s viewers flock to BBC One’s earnest and sobering Sunday output.
Over 3,000 VOD services have been identified in Europe, with 76 subscription VOD services currently available.
With so much news coming out of Google I/O, it’s inevitable some of the announcements won’t get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
Rupert Murdoch has taken to Twitter to warn Facebook that it is likely to go the same way as the former social networking giant MySpace.
The latest figures from NRS for the period April 2012 – March 2013 show that the national newspaper market experienced, with only two exceptions, further year on year declines. The ‘i’ and the Financial Times were the only papers to see any growth, up 3.2% and 3.7%, respectively.
The last few weeks have seen high profile changes in British production finance and NMG’s John R Barnard believes these will have a significant and beneficial impact on the UK product placement market – opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.
For the third time in just two weeks traditional soap underdog Emmerdale (ITV) was triumphant against its age old rival over on BBC One.
Channel 4’s new data offering will enable clients to target the same audiences that they buy on TV on 4OD, such as 16-34s and ABC1s.
TalkTalk Telecom Group has reported good financial results for the year – seeing a 1.4% increase in revenues after adding 150,000 TV subscribers.