The global market of services on connected TVs will reach USD $3.23 billion in 2016, according to new research from GII (Global Information). This market will represent 16.8% of the OTT video market and about 1% of the global fixed video services market.
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Speaking at Apps World this week, Daniel Danker, general manager, on-demand at the BBC, claims the corporation has been contrasting the effort involved in achieving reach and views on BBC iPlayer on connected TV devices versus the Apple iPad.
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