AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.
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Right at the heart of the matter is a piece of almost medieval theology. This, the dogmatic judge insists, is not statutory regulation, nor could it reasonably or fairly be described as statutory regulation. The judge is wrong. It could and it is – but it has to be made clear in what way.
Yesterday wasn’t quite the tragic day for the freedom of the press that it could have been, for one reason only: at one minute to midnight, David Cameron came riding to the rescue of free speech.
After the publication of Leveson’s report yesterday, here is a round-up of what the papers are saying.
Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
Shazam is securing more than two million new fans per week and ten million tags per days, according to Sam Woods, account director at Shazam, speaking at today’s Future of TV Advertising conference in London.
Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.
Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.
The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.
Connected, empowered and increasingly ‘flattered’ customers sit at the control panel of a remarkable spider’s web of influence and information. And nothing at all will ever be the same.