Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…
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There has been lots of speculation over the launch date of YouView, after the connected TV service from partners including the BBC, ITV and BT was delayed in 2010/2011 amid rumours of technical difficulties.
On Saturday Britain’s Got Talent (ITV1, 8pm) scored an average audience of 9.6 million viewers while The Voice UK (BBC One, 7pm) fared better with an audience of 10.7 million, making it only the second week the BBC One singing competition actually beat Simon Cowell’s variety show (in terms of overall ratings).
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Infographic: Hot on the heels of The Killing, Borgen and Those Who Kill comes The Bridge, the latest Nordic Noir TV drama to leave Denmark.
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…
Steve Smith identifies who Tesco’s Value revamp is most likely to appeal to…
The BBC has lost the will to fight for live sporting events, according to Sir Paul Fox – who was the managing director of the BBC Television Network from 1988 to 1991.
The daily newspaper market is down -7.4% on March 2011, with just one title posting an increase over the year. i continues to see its circulation rise. The title is up 59.7% on this time last year (it released its first ABC figure in January 2011). Postively, a number of titles saw their circulation figures increase PoP.
Walford was in mourning last night as the day of Heather’s funeral finally came around, securing Thursday’s biggest audience for BBC One and a 36% audience share.
