The broadcasters’ network revenue results for March show lots of change once again. ITV1 was the only broadcaster to enjoy an increase on March 2011, up 1.4%.
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Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back…
The UK’s online population once again passed the 40 million mark with a total of 40.3 million users making up the digital audience in March.
Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…
Coronation Street was the most watched show of Thursday night with 8 million viewers tuning in to see Stella, Emily and Rita sort through Betty’s unmentionables.
Simon Andrews, founder of the full service mobile agency addictive!, on the pace of change in mobile money…
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a ‘safe’ environment.
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.