Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets…
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It seemed that no matter how big the audience was for the debut of The Midnight Beast (E4, 10pm) it would never live up to the hype of having 50 million views on their YouTube channel.
Samsung has announced it will become the first TV manufacturer to offer ITV Player on its Smart TVs range.
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…
Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
Wimbledon 2012 dominated yesterday’s early evening viewing as Andy Murray went head to head with Spaniard David Ferrer for a place in the semi-final.
Enreach’s Petteri Vainikka argues that display advertising can be reinvented, and advertisers’ needs can be better served by discovering real consumer insights that are valuable to the industry…
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.