Michael Bayler, strategist and author, Bayler & Associates, slices through the confusion around the nature of engagement to reveal a new model for brand building in the post-Facebook era…
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The Newspaper Marketing Agency has relaunched as Newsworks. New CEO Rufus Olins, who is driving the re-branding of the organisation, said the change is symbolic of a new reality in national press.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay…
“Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess,” according to Business Insider.
Ahead of Facebook’s IPO today, Gigaom has looked at how other recent digital media IPOs have fared.
Last weekend’s Britain’s Got Talent final saw around 50,000 viewers use the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks on Saturday night.
SMG’s Steve Smith looks at opportunities for supermarkets to engage people in-store through their smartphones…
The latest drama from Coronation Street (ITV1, 8:30pm) captured the biggest audience of the night as Nick Tinsley’s attempt to forget his lady problems ended up simply creating more.
Ahead of Facebook’s IPO tomorrow, here are 10 key facts about the social network from Experian Hitwise:
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.