Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…
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Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
Rupert Murdoch has told News International employees that The Sun on Sunday newspaper will be launched “very soon”.
Ipsos’ Adam Sheridan says 2009 marked a seminal year for UK theatrical releases, ushering in the experience of digital 3D projection…
Bjarne Thelin is to step down as chief executive of TV audience measurement body Barb at the end of the year.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…
Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
To get a real picture of how the consumer magazine market is holding up, Newsline asked ZenithOptimedia, Maxus, MEC, Carat, MPG Media Contacts and Initiative for their views.
The News & Current Affairs and Business & Finance markets have performed particularly well in this ABC release.Private Eye has added more than 20,000 copies (up 10.1% YoY), while Dennis Publishing’s The Week has increased its circulation by 7,000 copies. Overall, the News & Current Affairs (domestic) sector is up 11.2% on this time last… Continue reading ABC Consumer Jul-Dec 2011: News & Current Affairs
The TV Listings sector had a fairly poor period once again, down -3.4% YoY and -1.3% PoP.