Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…
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According to a new survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
LoveFilm have landed a digital distribution deal with US company MGM, meaning that members of LoveFilm will be able to watch a selection of MGM films online.
YouTube has announced they will be launching a free movie service, with over 400 titles initially available.
Independent News & Media (INM) has reported pre-tax profits of €63 million (£51.6 million) for the first half of the year.
The latest NRS figures for July 2009 to June 2010 show year-on-year readership losses for almost all titles.
BBC One’s Mistresses secured the top ratings for the peak slot of 9pm to 10pm last night, with an audience of 4.2 million, and a share of 18%.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…
In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..
According to a new survey from Lightspeed Research, 58% of TV viewers have streamed or downloaded television within the last six months.