Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.
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The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, suggests how operators can add real value…
ITV1 dominated the prime time ratings from 7pm onwards last night with a peak run of Emmerdale, Coronation Street and I’m a Celebrity… Get Me Out of Here!
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.
Clive Milner, chief operating officer, is set to leave News International after 30 years in the company.
Raymond Snoddy says “the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen.”