Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
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Ofcom has confirmed that product placement will be allowed on UK television from the end of February 2011.
BBC One danced its way through the last weekend before Christmas with an impressive line-up of season finales including Strictly Come Dancing and The Apprentice.
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says the hype is finally coming true…
The Royal Variety Performance easily secured the prime time ratings with a high of more than 9.6 million viewers last night.
Ofcom has permitted all three Kiss commercial radio stations to drop their current ‘localness’ obligations.
The results of Forrester’s recent ‘Understanding the changing needs of the US online consumer 2010’ study have come under fire this week, with some sources suggesting the results are incorrect.
The Apprentice peaked with more than 8.1 million viewers during last night’s peak-hour as the series nears to an end.