ITV1’s X Factor dominated the weekend ratings once again but saw a slight dent in its viewing figures, which were down half a million on last week’s peak audience.
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Richard Desmond will “create profitability [at Channel 5] where Dawn Airey couldn’t”, according to Phil Georgiadis, chairman and chief executive at Walker Media.
The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel’s TV Summit from trying.
During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It’s time for us to celebrate this new found maturity with the MOAs…
informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.
In one of the more feisty and open debates heard on the subject, CRR continued to divide industry opinion at yesterday’s TV Summit, although with the ITV CEO Adam Crozier’s final words on the subject, delegates may have left the event thinking that a change may not be too far away.
In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores…