Derek Jones, MD for MediaTel Group, asks if “the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman…?”
More Uk articles
Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public “in a way that succeeds in combining the traditional platforms through which campaigns are conducted…”
UTV Media, owner of TalkSport radio station, is extending distribution of its free weekly Sport magazine.
According to a new eMarketer report, mobile content revenues is predicted to rise from less than $1.15 billion in 2009 to more than $3.53 billion in 2014.
On Monday night, the peak slot of 9pm to 10pm was shared by BBC One’s Who Do You Think You Are? and ITV1’s Agatha Christie’s Marple.
Gmail have launched a new feature called ‘Priority Inbox’.
Mark Thompson, the BBC director general, used the central stage at this year’s MediaGuardian Edinburgh International Television Festival’s MacTaggart lecture to make his own attempt to set the media agenda, as James Murdoch did in the same spot this time last year.
“Will ITV survive the next 10 years?” was a question asked in the MediaGuardian Edinburgh International Television Festival’s special edition of ‘Question Time’.
If you can only have one thing, go for Google TV, said Project Canvas’ marketing director Tim Hunt to a room full of surprised delegates at this year’s MediaGuardian Edinburgh International Television Festival.
Mark Thompson’s MacTaggart lecture at this year’s MediaGuardian Edinburgh International Television Festival ensured that the BBC dominated the weekend agenda… even the culture secretary Jeremy Hunt admitted to being a “huge fan”.
