Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
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informitv’s William Cooper says “for ITV, the challenge may be to think global while acting locally”…
TV on-demand services ITV Player and 4OD will be available on Sony’s PlayStation3 games console later this week.
In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…
Last night’s X Factor final peaked with more than 17.5 million viewers soon before Matt Cardle was crowned king of this year’s series.
“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.
Circulation figures were down across the board in November, with the daily newspaper market posting a 5.3% decline on last year’s figures.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players…
ITV1’s hour-long live episode of Corrie – to mark the soap’s 50th anniversary – attracted a peak audience of more than 13.5 million viewers between 8pm and 9pm last night.
Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.