Pilar Barrio, head of social at MPG Media Contacts’ social media arm Socialyse, provides six tips for integrating social media into your marketing communications…
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At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme… and why watching your favourite show is a little bit like falling in love…
A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.
Data recently released by Kantar Media shows that the online population in Great Britain grew by just under 2% in the past year. A monthly average of 37.5 million people were online in GB from January to March 2011.
The invention of the iPad was predicted as long ago as 1994…
Yahoo has bolstered its mobile and connected TV offering with the purchase of IntoNow, whose mobile platform only went live in January, and is led by Adam Cahan, a former executive at Google and Viacom’s MTV.
YouTube is said to be launching its own on-demand Hollywood film stream, in direct competion with Apple’s iTunes, according to reports today in the Daily Mail.
MAGNA Global has published its latest edition of On-Demand Quarterly report, stating that by the end of 2016 it forecasts that DVR subscriber households will reach 61.9 million (50% of TV households), up from 39.2 million (33.5% of TV households) as of the end of the Q4 2010.
Raymond Snoddy: “It takes less than two minutes on Google to find out who the mystery, married actor in the Wayne Rooney prostitute case is… A child could work it out – particularly a child.”
comScore has announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement across mobile phones, apps, tablets and shared computers such as Internet cafes.