In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says a “smart mobile strategy is all about finding the right balance between richness and reach”…
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James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many “quicker and dirtier” research studies have as much chance of being destructive as useful…
In an industry whose very survival depends on the quality and quantity of top young talent it can attract, SFW’s Chris Whitson suggests we may be focusing our attentions where it is already too late to make a real difference…
Universal McCann London’s Claire Sowerby and Cate Connolly say the current VoD market provides the ideal opportunity for advertisers to innovate and differentiate…
BT has launched a six month trial to test WiFi on the London Underground, according to the Financial Times.
In the US, one circulation metric that wasn’t down year on year during the first half of 2010 was the total number of e-edition subscribers, according to paidContent.org.
In response to Neil Mortensen’s media measurement article, Roger Gane, research director at RSMB, says single-source media measurement won’t emerge…
Nearly 40 million people went online over the course of September according to new data released by UKOM. A UK audience of 39 million 505 thousand people made up the online universe over the month, up by 640 thousand since January.
iPad has a new contender as Samsung releases its Galaxy Tab.
RAJAR’s Q3 2010 figures show another strong performance from commercial radio in what was an all-round positive release for the radio industry.But what do the figures really mean? Will a nationwide Capital brand do as well as the Heart Network? Is the target of 50% of digital listening by 2015 still achievable? Can commercial continue… Continue reading Industry view: Agencies praise “fantastic” commercial radio results