The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
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ESPN been awarded the exclusive mobile highlight rights to all 380 Barclays Premier League football matches per season for the next three seasons.
Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.
Sales of HD ready TVs reached almost 23 million by the end of 2009, with digital TV now reaching 91.4% of UK homes, according to new research from Ofcom.
AOL is to either close or sell social networking site Bebo it told employees yesterday.
ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
This table shows ZenithOptimedia’s global ad forecasts by medium in US$.
This table includes global and regional advertising forecasts – covering the US, Europe, Asia-Pacific and global – from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
