Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
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AOL’s Patch – the biggest network of neighbourhood blogs in the US – has announced its plans to accelerate its growth.
According to a report from eMarketer, 34% of US companies will use blogs for marketing purposes in2011.
BBC One’s Who do you think you are? won the peak slot of 9pm to 10pm last night, for the fifth week in a row.
Metal Hammer magazine, in partnership with Sharon Osbourne Management, is set to publish the first magazine officially endorsed by Ozzy Osbourne.
Wallpaper* magazine, through a partnership with Ridley Scott Associates, is launching a short film called Quatre, as part of its September issue.
According to a new report from eMarketer, US advertisers will spend an estimated $1.68 billion advertising on social networking sites this year.
GFK’s Gary Roddy and Christine Connor look at how and why new technology is changing the way people listen to audio content…
Yahoo! is launching a multi-million pound football marketing campaign, and Virgin Media has announced an app called ‘Sofa Stadium’.
According to a study by Cooper Murphy Webb, 31% of UK iPad owners prefer reading newspaper and magazine content on their iPad.