More Uk articles

The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.

The London Weekly, a free newspaper set up to fill the gap left by the London Lite and thelondonpaper, is due to released on February 5.

After months of excitement, anticipation and speculation, Apple’s tablet is finally expected to be unveiled at an event in San Francisco today.

Richard Bullwinkle, chief evangelist for Rovi Corporation, looks at how new and emerging technologies and services will develop over the coming year.

Newsline columnist Raymond Snoddy explains why The Guardian “can’t see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce” …

In the first of a series of pieces for Newsline, the National Readership Survey’s (NRS) chief executive Mike Ironside gives an introduction to the survey and outlines some new developments.

Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.

Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.

A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.

Advertisers have called on David Abraham to make changes at Channel 4.