The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?
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ITV1’s Live FA Cup Football coverage secured the top spot with a high of more than 6.8 million viewers during the peak-slot last night.
The London Evening Standard’s readership has shot up to 1.37 million from 556,000 since its move to free distribution in October, according to new NRS figures.
In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets – Britain, France, Germany and Spain.
Johnny Vaughan’s 95.8 Capital Radio breakfast show remains on top in London once again with a weekly reach of more than 1.2 million listeners, following an impressive 25.5% year on year increase, according to RAJAR’s Q4 2009 report.
RAJAR figures for Q4 2009 show that DAB set ownership increased by 13% year on year, with 17.1 million adults aged 15+ now claiming to live in a household which has a DAB receiver.
BBC Radio 2 remains the national station with the highest weekly reach according to the latest RAJAR figures. It was relatively static year on year, although it suffered a slight fall of 1.1% on Q3 2009, leaving its total at around 13.5 million listeners.
For the first time in over two years, Magic 105.4 no longer has the largest weekly reach of all the London stations, according to the latest RAJAR figures for Q4 2009.
All Commercial radio enjoyed a slight year on year rise in weekly reach, according to the latest RAJAR figures for the fourth quarter of 2009.
The latest RAJAR figures for Q4 2009 reveal a 0.5% year on year increase in weekly reach for All Commercial Radio, taking its total to just under 31.4 million listeners a week.
