Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
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O2 wanted to increase the uptake of its free SIM card offer amongst mobile phone users.
MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.
Newsline columnist Raymond Snoddy wonders why the BBC Trust is “probably doomed” – for no good reason at all – when overall it has done exactly what it was set up to do …
Social network site Digg.com has appointed Net Communities to handle its UK direct advertising sales.
BBC One secured a peak-run from 7.30pm onwards last night with Eastenders, Holby City and Survivors.
Profit at Rupert Murdoch’s News Corporation hit $254 million in the three months to the end of December, compared with a loss of $6.4 million a year previously.
The Central Office of Information (COI) will appoint an agency to run its media planning account by the end of the week.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
Cameron Yuill, CEO of AdGent 007, predicts that 2010 is “going to be an amazing break out year in which all our ‘experiments’ with social and real time media become permanent fixtures”…