Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
Showing 20131-20140 of 63,008
More Uk articles
Twitter is set to launch a new tool that will allow third parties to use its functionality and content.
CAP, the Committee of Advertising Practice, has launched a new self-regulatory code for non-broadcast media – including paid-for digital advertising such as display and PPC search marketing – coming into force on 1 September.
Around 25% of all US TV households have a television connected to the internet, according to a new report from Leichtman Research Group.
BBC One’s New Tricks stole the peak audience share away from ITV1’s comedy drama Married Single Other during the all-important 9pm to 10pm slot last night.
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today’s Social Media World Forum.
Speakers at today’s Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
Google is delaying the UK launch of its Nexus One mobile phone until mid-April.
Ofcom has handed the BBC the Freeview HD TV slot it was reserving for Five, after the RTL owned broadcaster was unable to resolve “key issues” relating to its application.
New figures show that ITV1’s revenue was up 1.5% year on year in January, with Five seeing a massive 21% increase.