Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. “By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation” …
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In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
News Corporation executive claims paywalls and free models can “co-exist”.
Microsoft is set to launch its UK video on demand service tomorrow with content including Skins, Faking it and Waterloo Road.
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
Google is trialling a new television search service, letting users find TV shows and online videos, and personalise a lineup of their favourites.
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.