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Marks and Spencer wanted to show that they were a cutting edge retailer and worked with Incentivated to inform customers about the provenance of their products and promote their daily “food to go” offers.

Marks and Spencer wanted to find a new way of reaching young mums and worked with Incentivated to achieve this. The school uniform market is becoming increasing cluttered and competitive and traditional media was no longer achieving cut-though.

Radio 2 bid a farewell this morning to Sir Terry Wogan after 27 years of his breakfast programme “Wake Up to Wogan”.

Scottish and Newcastle worked with Incentivated to encourage users of community mobile internet sites to tell their friends about Strongbow, adding a viral element to the Bowtime campaign.

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.

The Royal Marines worked with Incentivated to engage potential recruits via posters, mobile advertising and in cinema foyers where the new Bond film “Quantum of Solace” was playing.

New weekly free newspaper The London Weekly launches its website on Sunday ahead of the print version which hits the streets in February.

Guardian Media Group (GMG) has held “exploratory talks” about selling the Manchester Evening News and other regional titles, it has confirmed.

Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.

ITV deputy chairman Sir George Russell is to step down from the ITV board at the end of the month.