More Uk articles

Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

IPC Media has signed a new partnership deal with YouTube to sell advertising across its own content on the online video site.The publisher currently operates over 25 YouTube channels, with brands including Marie Claire, Decanter and What’s on TV uploading more than 2000 videos to the site, generating around 38 million views to date.The new… Continue reading IPC to sell advertising on YouTube

ITV1’s popular Cops with Cameras series secured the highest ratings during the peak-hour last night with 3.1 million viewers.The penultimate episode, which followed police in Aberdeen on the last Friday before Christmas, pulled in more than 3.1 million viewers and a 16% average audience share.Meanwhile, BBC One’s two-part special of Waking the Dead, with guest… Continue reading Overnights: Cops with Cameras races to the top spot

Gary Roddy, research director, GfK NOP Media, on how the effective measurement of cross-media advertising can provide new opportunities for managing and planning campaigns…Marketing is becoming more complex everyday. Brand marketers are seeking to develop new and innovative ways to advertise and sell products. Simple you say? – Not really. All these new marketing ideas… Continue reading GfK: How to understand the Holy Grail…

Stacey Knight, group head of sales at IGN Entertainment, comments on Claire Myerscough’s Claire Myerscough – The value of insight article, which was published last week… “As Claire Myerscough states “The importance of insight and the role it plays in the advertising process can never be underestimated” and arguably neither has it really ever been.Indeed as… Continue reading Point of View – ‘The Value of Insight’

Commercial radio needs to consolidate and diversify in order to overcome the challenges posed by the recession, according to former BBC head of strategy Mark Oliver.Speaking yesterday at The Radio Academy’s Radio Festival in Nottingham, Oliver, chief executive of media advisors Oliver & Ohlbaum Associates, said that radio stations should also concentrate on branded content… Continue reading Radio Festival: Consolidation is key for commercial radio

Our weekly columnist Raymond Snoddy witnessed the UK TV industry getting together yesterday… but only in the sense of being in the same room. “It was just like the good old days with terrestrial broadcasters attacking each other and Sky attacking everyone in sight. There was not a partnership to be seen.” It was once said… Continue reading Broadcasting partnerships… a new dawn?

ITV’s chief executive Michael Grade said the broadcaster’s proposed partnership with the BBC to share regional news premises and footage is now unlikely to happen.ITV has critised the proposal in recent months, despite signing a memorandum of understanding with the BBC in March, particularly over the lower value they expect to get from the deal,… Continue reading Grade: BBC and ITV’s regional news partnership is unlikely

Hulu, NBC Universal and News Corp’s US Online TV platform, has confirmed plans to launch in the UK saying it is the company’s “number one priority”.Speaking at the IEA’s Future of Broadcasting conference in London, Hulu’s SVP Johannes Larcher said the UK is “very ready” for a service like Hulu, according to reports.“We are talking… Continue reading Hulu’s UK launch is company’s “number one priority”