More Uk articles

Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term… Continue reading Clear Channel Outdoor agrees global partnership with H&M

NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and… Continue reading NRS creates new User Advisory Panel

Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009

Tim Forrest, head of communications planning at OMD UK, comments on Greg Grimmer’s Greg Grimmer – Magazines in the departure lounge? article, which was published yesterday… “I agree wholeheartedly with Greg’s holiday sentiment. More so, as top of the request list when visiting my family in France is for as many issues of weekend Qualities as… Continue reading Point of View – ‘Magazines in the departure lounge?’

Sacha Baron Cohen’s much-publicised Brüno has taken the box office by storm, banking £5 million in its opening weekend.Brüno’s box office success makes it the second highest opening weekend for an 18 certificate film behind Hannibal in 2001, which pulled in £5.6 million excluding previews.The majority of top grossing box office films tend to be… Continue reading Brüno proves to be a box office hit

Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale

Our weekly columnist Raymond Snoddy wonders why Phorm, the “marketing Holy Grail”, is being drummed out of town on privacy issues, when “half the population is voluntarily surrendering any conventional idea of privacy on a succession of social networking sites”… A first acquaintance with Phorm, the online advertising group, would leave most people very impressed indeed.… Continue reading Phorm … what’s the issue?

A third of young adults in the UK regularly access Facebook and Twitter from their mobiles, according to a new report. The study, published by mobile analysts CCS Insight, found that social networking is driving the growth of mobile internet. Based on a survey of more than 1,000 UK adults between 16 and 35 years… Continue reading One third of UK youngsters access social networks via mobiles

BBC One’s What’s Really in Our Food? secured the highest ratings during the all-important prime-time slot last night with more than 4.2 million peak viewers.The one-off documentary, which attempted to shed light on the murky world of food fraud, pulled in over 4 million average viewers and a 18.6% share between 9pm and 10pm.At the… Continue reading Overnights: What’s Really in Our Food? takes the lead

Mobile Instant Messaging (MiM), an application that allows mobile phone users to message one another via the internet, has grown by over 190% in the last 12 months, according to new research by Aegis Media.The marketing communications group forecasts that MiM will continue growing as more service providers enter the market and consumers become more… Continue reading Aegis: Mobile Instant Messaging up 190%