More Uk articles

Five’s long-running CSI:Miami series secured the highest ratings during the all-important 9pm to 10pm slot last night with almost 4 million peak viewers.The crime drama, which has performed consistently well for channel Five, attracted 3.7 million average viewers and a 18.1% audience share, putting it ahead of its rival terrestrial channels throughout the peak-hour.At the… Continue reading Overnights: Five’s CSI tops the ratings

Tim Hipperson, CEO, RMG Connect, examines digital training and the client/agency relationship…As the capability and reach of digital marketing continues to both grow and attract attention at a rate of knots, there has been increasing debate about training. Talk across the industry revolves around the ‘skills gap’, and how so many marketers are utilising digital… Continue reading Digital knowledge is all about playing to your strengths

Stacey Knight, group head of sales at IGN Entertainment, comments on Claire Myerscough’s Claire Myerscough – The value of insight article, which was published last week… “As Claire Myerscough states “The importance of insight and the role it plays in the advertising process can never be underestimated” and arguably neither has it really ever been.Indeed as… Continue reading Point of View – ‘The Value of Insight’

Commercial radio needs to consolidate and diversify in order to overcome the challenges posed by the recession, according to former BBC head of strategy Mark Oliver.Speaking yesterday at The Radio Academy’s Radio Festival in Nottingham, Oliver, chief executive of media advisors Oliver & Ohlbaum Associates, said that radio stations should also concentrate on branded content… Continue reading Radio Festival: Consolidation is key for commercial radio

Our weekly columnist Raymond Snoddy witnessed the UK TV industry getting together yesterday… but only in the sense of being in the same room. “It was just like the good old days with terrestrial broadcasters attacking each other and Sky attacking everyone in sight. There was not a partnership to be seen.” It was once said… Continue reading Broadcasting partnerships… a new dawn?

ESPN is to use a channel that was previously occupied by Setanta to air English Premier League games on Freeview’s pay-TV service.ESPN will have the opportunity to sign up subscribers from Freeview’s 9.9 million homes, which would make its EPL investment worthwhile.Last week, ESPN America paid £250 million for its first live EPL TV rights… Continue reading ESPN strikes EPL deal with Freeview

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

The government’s target of completing the digital radio switchover by 2015, as set out in Lord Carter’s Digital Britain report, is “very ambitious”, according to the BBC’s director of audio.Speaking at The Radio Academy’s annual festival in Nottingham today, Tim Davie said that although Carter’s plans are ambitious, he is hopeful that the switchover “should… Continue reading BBC’s Tim Davie: Radio switchover plans are “ambitious”

The Local Radio Company said today that it is continuing to restructure its portfolio and reduce its central overheads. It is understood that the company’s restructuring process will see it sell around four more stations. In unaudited results for the six months to 31 March, TLRC said like for like revenue from continuing operations was… Continue reading The Local Radio Company continues with restructure

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women