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Aegis Group enjoyed organic revenue growth of 7.3% for the first nine months of the year, according to a trading update released today. Organic revenue growth at Aegis Media for the first nine months was 8.8%, with Aegis Media UK seeing a small organic revenue decline in September. Aegis said that this reflected in part… Continue reading Aegis Reports 7.3% Organic Revenue Growth

Publicis Groupe’s revenue was €1,105 million during Q3, down from €1,122 million in Q3 2007, although Publicis said that, adjusting the figures to take into account the drop in the values of the pound and dollar, it showed organic growth of 3.9% globally. In Europe, organic growth was up 0.9% over the same period last… Continue reading Publicis Reports Q3 Organic Revenue Growth

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

GMTV’s pre-tax profit rose by £6 million in 2007, as a result of including £12.3 million of revenue from its controversial phone competitions. Revenue, excluding exceptional turnover, was £68.8 million down 8% year on year. The company said the inclusion of the phone revenue was the “principal factor” operating profits rose to £21.736m, compared with… Continue reading GMTV Reports Rise In Pre-Tax Profits

Aegis has acquired the Malaysian digital agency IF for an undisclosed amount. IF, based in the Malaysian capital of Kuala Lumpur, specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery Networks International. The agency will be the first dedicated Malaysian office for Aegis’ Isobar network, offering digital… Continue reading Aegis Acquires Malaysian Digital Agency

Regional newspaper publisher Newsquest has revealed a 23.6% year on year drop in ad revenue for the third quarter. The company’s classified ad revenue was 29.1% down year on year, with the fall caused by declines of 51.3% in real estate ads, a 25.2% fall in employment ads and 25.3% in motors. Newsquest’s US owner… Continue reading Newsquest Suffers Drop In Ad Revenue

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

The X Factor attracted more than 10.4 million viewers to ITV1 on Saturday night, dominating the weekend viewing figures once again.The swing night special, which saw Scott get booted off the show, pulled in over 9.6 million average viewers with a 39.6% audience share between 7.45pm and 9.25pm.The X Factor‘s BBC One rival, Strictly Come… Continue reading The X Factor Triumphs With Over 10.4m Viewers

Trinity Mirror is launching 11 regional mobile news sites by the end of the year, offering advertisers formats such as sponsorship and banner ads.The sites, which will follow last week’s launch of the Birmingham Post‘s mobile service, will provide free content and be financed through long-term sponsorship deals and banner ads.Sponsorship of the mobile sites… Continue reading Trinity Mirror To Launch 11 Regional Mobile Sites

Ofcom has deemed as inappropriate BSkyB’s campaign to get viewers to lobby Virgin Media not to “drop” the Sky Channels.BSkyB aired a number of controversial promotions in February and March 2007, urging customers to put pressure on Virgin Media during negotiations over the carriage of certain Sky channels on the Virgin Media platform.The on-air promotion… Continue reading Ofcom Criticises Sky For Its Virgin Media Campaign