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Charles Allen, former ITV chief executive, has joined the board of Virgin Media, taking on his second non-executive directorship in the TV industry this week. On Monday, Allen joined Big Brother producer Endemol as a non-executive director (see Charles Allen To Make TV Industry Return). The ex-chief executive of ITV, who resigned from the broadcaster… Continue reading Charles Allen Joins Virgin Media Board

New research from Hearst Digital has found that more women over 45 are using the internet once a day than those aged between 16 and 24. The We Know Women Online survey also found that a large majority of women (85%) use the internet daily, with the 25 to 34-year-old age group being the most… Continue reading New Research Looks At Women’s Online Habits

BSkyB has appointed Andy Brent as the new group brand marketing director, following a six-month search since Matthew Anderson’s departure.Brent will join Sky on October 1 and report directly to the company’s chief executive, Jeremy Darroch.He will be responsible for brand marketing across Sky’s range of home entertainment services, including its ‘See Speak Surf’ and… Continue reading BSkyB Appoints New Brand Marketing Director

Channel 4’s penultimate The Secret Millionaire show, with haulage tycoon Hilary Devey, banked more than four million viewers last night.The popular series has consistently reached high viewing figures and yesterday’s programme, set in Rochdale, was no exception, securing a peak audience of over 4.2 million viewers and a 17.6% audience share.Meanwhile, BBC One’s Mutual Friends,… Continue reading The Secret Millionaire Banks Over 4 Million Viewers

NDS, provider of technology solutions for digital pay-TV, and TNS Media Research have today announced a global partnership to create and market an end-to-end set-top box (STB) audience measurement tool for digital TV operators.The solution, based on the NDS Dynamic advertising suite and the TNS Media Research Return Path Data (RPD) audience measurement service, is… Continue reading NDS And TNS Partner For Set-Top Box Audience Measurement Tool

CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.The advertising space will be sold in packs of 10, or as… Continue reading CBS Outdoor Launches New Bus Ad Format

Christina Goodman, director of global marketing and client development, Dynamic Logic, looks at aggregated results from the latest mobile research studies in the UK and US and sees what they can tell us about mobile brand advertising performance…From over 30 AdIndex for Mobile research studies conducted in the US and the UK across a number… Continue reading Exposure to Mobile Advertising Can Positively Shift Brand Metrics

NBC Universal has signed a multi-year advertising partnership with Google that will see the search engine sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller.The two companies will also work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the… Continue reading Google And NBC Universal Sign Ad Partnership

The Scottish Broadcasting Commission has said that Scotland should get its own publicly funded digital television channel.The independent inquiry said that Scotland needs its own news and current affairs programmes, with budgets to also produce its own entertainment and drama series, similar to the S4C Welsh channel.The commission, which was set up 13 months ago… Continue reading Inquiry Says Scotland Needs Its Own Digital Channel

A Labour MP has asked the government to step in as the football row continues between Setanta and the free to air broadcasters today.MP John Grogan said the culture secretary should put football in the category of listed events to guarantee football highlights on free to air television, following doubts over whether England’s World Cup… Continue reading MP Calls For Government To Step In As TV Football Row Continues