More Uk articles

The Daily Star has cut its cover price by 15p to just 20p, making it the cheapest national daily newspaper.The price cut makes the title 30p cheaper than the Daily Mail, 20p cheaper than the Daily Express and Daily Mirror, and 10p cheaper than The Sun.The Sun slashed its national cover price to 30p in… Continue reading Daily Star slashes cover price

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3

The power of radio advertising was demonstrated at the asi European Radio Symposium in Lisbon yesterday.Alison Winter, RadioCentre research director, and Jason Brownlee of Other Lines of Enquiry showed some findings from the first year of the RadioGuage research study.Over 90 campaigns are measured over the course of a year with two groups questioned; commercial… Continue reading asi Conference 08: RadioGauge demonstrates effectiveness of radio advertising

ITV has announced a 5% fall in broadcasting revenue in the first nine months of 2008, to £1.2 billion.The broadcaster’s total revenue to the end of September was down 1% year on year to £1.47 billion.There was a 2.5% drop in net advertising revenue in the first nine months, compared with a 3.2% fall for… Continue reading ITV reports fall in broadcasting revenues

Five is set to become channel 105 on the free-to-air digital platform Freesat later this month.Freesat will now host the full range of PSB channels with Five the last to launch on the platform, following BBC1, BBC2, ITV1 and Channel 4.However, digital channels Fiver and Five US will not be available when Five launches on… Continue reading Five due to launch on Freesat

Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators.The proposed deal would have seen Google ads displayed around Yahoo!’s search results.David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible changes to… Continue reading Google terminates Yahoo! ad deal

Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand

Mark White, Five’s executive director of sales, has been promoted to the new role of managing director.The promotion follows White’s recent six month period as interim CEO during which he oversaw a number of projects including a refresh of Five’s on and off air identity (see Five Flagship Channel Gets New Look).Dawn Airey, Five’s chair… Continue reading Five appoints managing director

The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile