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Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US

The IPA has launched an online sustainability portal to provide agencies with information on improving their green credentials.The portal has been created following an IPA survey sent to member agencies that revealed that over 90% of respondents would welcome help from the IPA in providing education around environmental issues.The guide aims to inform agency decision… Continue reading IPA Launches Green Information Portal

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading 16.5m UK Households Have Internet Access

Five could launch a children’s channel based on its Milkshake pre-school programmes, according to its director of programmes, Ben Gale.Speaking at the MediaGuardian Edinburgh International Television Festival, Gale said Five had begun a feasibility study into launching a digital channel based on the Milkshake brand, although he added that the service would only launch if… Continue reading Five Could Launch Children’s Channel

Dawn Airey is to take up her role as chief executive of Five in October, six months earlier than previously thought.Airey left her role as managing director of ITV’s global content division in April, having been with the broadcaster for just eight months (see Dawn Airey Leaves ITV For RTL).Gerhard Zeiler, chief executive of RTL… Continue reading Dawn Airey To Join Five In October

Iain Dawson, head of insight, Equi=Media, discusses the main points that online marketers should be focusing on in their attempts to improve understanding of consumer behaviour.Search marketing has continued its meteoric rise this year, and will undoubtedly be one of the most powerful marketing tools in 2008. But it’s clear that the search discipline is… Continue reading Searching For The Answers – Why Online Marketers Need To Get Better At Analysing Consumer Behaviour

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007.Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86% have… Continue reading 16.5m UK Households Have Internet Access

The BBC is set to introduce series stacking to the iPlayer and programme sites from 13 September, allowing viewers to catch up on any episode after it has first been broadcast, for the duration of an entire series.Highlights of the BBC’s autumn schedule being series stacked include new BBC One dramas Merlin and Tess Of… Continue reading BBC To Introduce Series Stacking

Armando Iannucci, the comedy writer and producer behind Alan Partridge and The Thick Of It has said that the BBC should be making more money out of its content by setting up a paid-for subscription service similar to HBO in the US.Speaking at the Alternative MacTaggart lecture at the MediaGuardian Edinburgh International Television Festival (MGEITF),… Continue reading MGEITF 2008: Iannucci Wants The BBC To “Clobber Critics” And Create Its Own HBO Service

It is all about showbusiness and entertainment according to Peter Fincham, who gave a passionate speech at the recent MediaGuardian Edinburgh International Television Festival (MGEITF).Fincham, now director of television at ITV after he left BBC One following the infamous ‘Crowngate’ affair last year (see Fincham Quits Following Queen Doco ShockerFincham Quits Following Queen Doco ShockerFincham… Continue reading MGEITF 2008: TV’s Future Is In Entertainment, Says Peter Fincham