More Uk articles

Magic 105.4 has launched a new ‘good mood’ poster campaign across 1000 sites in London today.The campaign, which was planned by Starcom, is set to run for two weeks across 1000 6 x sheet poster sites in the city.The creative builds on Magic’s recent ‘lift your mood, change your tune’ TV campaign, which features listener’s… Continue reading Magic Launches New Poster Campaign

Global Radio has offered to sell a number of stations in the Midlands, including Heart 106 in the east Midlands, to appease the Office of Fair Trading.The move comes after the OFT expressed concerns over competition in the area, following Global’s acquisition of GCap Media for £375 in April this year (see Global Radio To… Continue reading Global Offers To Sell Off Midlands Stations

Digital media firm MIVA has rejected the $1.20 a share takeover offer from video search engine Blinkx. MIVA said that it believed that Blinkx’s takeover offer undervalued the company. Larry Weber, MIVA’s chairman, said: “After careful evaluation, the MIVA board believes that Blinkx’s proposal significantly undervalues MIVA’s assets, including our technology, brand recognition and network.… Continue reading MIVA Turns Down Blinkx Takeover Offer

The use of ad networks in the US surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to a new study from the Interactive Advertising Bureau (IAB) and Bain & Company. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new… Continue reading Use Of Ad Networks Surges

Simon Dodd, CEO of RLA Group, has been appointed as IPA vice-chairman of the regions.Dodd will assist Mike Leeson, managing director of Golley Slater, in his chairmanship of the group, which promotes the value of work undertaken by regional agencies and provides a forum for the IPA’s 90-plus regional members through a programme of annual… Continue reading Dodd Elected As IPA Regional Vice-Chairman

London Lite has hired Craig MacKenzie, former Sun editorial executive, as its new deputy editor.Mackenzie joined News International in November 2004 to work on the Irish Sun but left the company at the end of May.He managed Trinity Mirror’s titles in the Republic and Northern Ireland for eight years before that.MacKenzie was brought in by… Continue reading London Lite Hires New Deputy Editor

Channel 4’s Big Brother topped BBC One and ITV1 last night with more than three million viewers tuning in during the all-important 9pm to 10pm time slot.The reality programme gained a 14.6% audience share, with 3.3 million peak viewers catching up on the latest Rex and Nicole drama last night.Meanwhile, ITV1’s medical drama Harley Street… Continue reading Big Brother Comes Out On Top

Publicis Groupe has acquired search marketing company Performics from Google, in a new deal announced today that is set to expand and strengthen its search marketing capabilities.Performics has over 150 search engine marketing clients and currently represents more than 200 global brands.Eric Schmidt, Google chairman and CEO, said: “Publicis Groupe has been a leader in… Continue reading Publicis Set To Acquire Search Firm From Google

BBC Radio 5 Live has won the radio rights to broadcast FA Cup and England international matches for a further four years.The deal with the Football Association starts from the beginning of the 2008/09 football season with the Community Shield match between Manchester United and Portsmouth at Wembley on Sunday.Radio 5 Live and sister digital… Continue reading BBC Sport Wins Football Radio Rights

The Competition Commission has been forced to extend the deadline for its investigation into Project Kangaroo until next January, because ITV, Channel 4 and BBC Worldwide failed to submit information on time.The commission requested details from the partners of the broadband joint venture, so it could assess whether the project will result in a merger… Continue reading Investigation Into Project Kangaroo Pushed Back To 2009