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The Joint Industry Committee for Web Standards is to examine ways of increasing the transparency of data that goes towards Audit Bureau of Circulations Electronic certificates, according to a report.A spokesman for the committee told MediaGuardian.co.uk that the body had completed the first stage of a review into the use of analytical data used in… Continue reading JICWEBS To Review ABCe Traffic Reporting

Google has been named as Britain’s top Superbrand, beating Microsoft and Mercedes Benz, according to a new report published today.The search engine giant came top in a list of 500 brands available in the UK, ahead of Apple, the BBC and Sony.Microsoft fell to second place in this year’s survey, although it is still ahead… Continue reading Google Named Britain’s Top Brand

Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”

Telegraph Media Group is set to reveal its new-look website this week, with simplified navigation, more spacious story layout and added links.Telegraph.co.uk has been redesigned to encourage users to view more stories per visit, with present views at an average of 16 pages a month.It is the first major project to be produced by its… Continue reading Telegraph Set To Unveil New Website

CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales worth £1.3 million. It is the second consecutive deal between CBS Outdoor and the Welsh bus operator. Effective from 1 January 2009, CBS will be responsible for all interior and exterior ad opportunities, with the opportunity to target several thousand… Continue reading CBS Outdoor Wins Welsh Bus Contract

Metro International has announced that its operating profit fell from €3.6 million (£2.9 million) to €0.6 million (£0.49 million) in the second quarter. The company, which publishes freesheets across the world (although not the British Metro titles which are published by Associated Newspapers), also reported an overall net loss of was €1.9 million (£1.5m) Sales… Continue reading Metro International Reports Fall In Operating Profit

Almost nine out of ten (88%) UK mobile phone users are happy to receive pre-roll mobile ads in return for free content, according to 4th Screen Advertising’s new Adlndex for Mobile advertising effectiveness research, conducted by Dynamic Logic. The study, which ran from 31st March to 9th May, found that overall response to pre-roll ads… Continue reading Mobile Users Happy To Receive Ads For Free Content

Global IPTV subscriber numbers have more than doubled for the second year running with an increase of 53% in the 12 months to 31 March 2008, according to a new report from The Broadband Forum. It also found that worldwide broadband subscribers have reached over 370 million with DSL remaining the most dominant access technology… Continue reading Global IPTV Subscribers More Than Double

ITV1’s new glossy medical drama, Harley Street, lost out to BBC One’s On the Fiddle by over one million viewers last night.The pick of the day, starring Paul Nicholls, Suranne Jones and Kim Medcalf, only pulled in a 17.6% audience share between 9 and 10pm, with an average of 3.8 million viewers.ITV1’s new series, which… Continue reading On The Fiddle Leaves Harley Street Feeling Sick

IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look