ITV2 is to undergo a revamp with a new look logo and interstitials, according to a report.The August 20 revamp will coincide with the start of the channel’s new autumn schedule, said Media Week.A spokesman told the magazine that ITV2’s viewers most closely associated the lime green colour of the channel’s idents with the channel.Other… Continue reading ITV2 To Get New Look
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The latest quarterly figures from the Mobile Data Association reveal that 1.4 billion text messages are sent every week in the UK.Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every day.Picture… Continue reading 1.4bn Text Messages Sent Each Week In The UK
Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers
Denise Van Outen’s future at 95.8 Capital FM is in jeopardy, following reports in the national press that she is quitting the show just months into her year-long contract.Van Outen is said to be “knackered” as a result of juggling her breakfast show on Capital, alongside co-host Johnny Vaughan, with her TV commitments.The presenter is… Continue reading Van Outen To Leave Capital
Andy Cocker, co-founder and managing partner at Infectious Media, the specialist digital media agency, takes an in-depth look at Google’s new media planning tool, Ad Planner.On 24th June 2008, at the Advertising Research Foundation annual conference in New York, Google unveiled their new media planning tool, Ad Planner.To many industry observers this wasn’t much of… Continue reading Google’s Ad Planner
Andrew Freeman, senior consultant, media research at Harris Interactive, discusses the latest RAJAR figures and looks at what can be learnt from past predictions…I remember ten years ago the then director of programming at what was Capital Radio Group laid out his vision for the future. He showed us how the newly acquired Xfm would… Continue reading RAJAR: An Analyst’s View – Radio’s Failure To Predict The Future; It Was All Too Predictable…
Sky is to launch a range of social media applications across its portfolio of websites, according to a report.A report in Media Week says that the broadcaster has struck a deal with online technology firm Pluck that will allow the creation of user profiles, blogs, forums, polls, the uploading of video content and deeper levels… Continue reading Sky To Offer Social Media Applications Across Its Websites
The Government has published a new consultation document, which includes plans to regulate product placement and video-on-demand services on British television.Current regulations state “that all EU members must prohibit product placement, but they may decide to allow certain exemptions”.However, product placement is banned on any UK made programmes and the Government has already said its… Continue reading Product Placement Proposals To Be Considered
Google search is by far the most popular website in the UK, with nearly 28 million unique users, according to figures released by Nielsen Online today.The search engine’s unique users are up by 15% from around 24 million in June 2007 to 28 million in June 2008 – miles ahead of other websites in the… Continue reading Google Races Ahead As Most Popular Website
United Business Media has acquired the International Direct Marketing Fair (IDMF) from Reed. UBM business media and events division CMP intends to incorporate the IDMF and E-Commerce and Digital Marketing Expo (ECDM), the show Reed planned to launch in 2009, into its Internet World exhibition. Mark Snell, group director at CMP, said: “While we review… Continue reading UBM Acquires International Direct Marketing Fair
