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Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was… Continue reading Google Accounted For 87.4% Of UK Searches In June

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008

ITV1’s Emmerdale special, ‘You’ve been Framed’, pulled in 5.3 million adult viewers ahead of Eastenders 4.8 million last night.Emmerdale attracted a 32.9% audience share between 7 and 8pm, almost 5% more than it’s BBC One rival soap, which was on between 7.30 and 8pm.The one-hour episode centered around Viv trying to clear her name in… Continue reading Emmerdale Tops Soap Ratings War

Eurosport has launched a high definition channel in the UK and Ireland on Sky.The channel will show the last ten days of the Tour de France and the Beijing Olympic Games in high definition in the first month alone and will be available to the half a million Sky homes that subscribe to Sky’s HD… Continue reading Eurosport Launches High Definition

After a bad day in the stock market yesterday, Trinity Mirror shares plunged down 18% in one day, taking the shares down to just 55.5p.According to reports on Brand Republic, the publishing company has lost 90% from its share price during the last year. Shares in July last year were up to ten times higher… Continue reading Warning Bells Ringing At Trinity

Microsoft has criticised the search advertising deal between Google and Yahoo! to a US congressional committee, which has been set up to look at how the partnership would affect the future of online advertising.Microsoft argued that the deal would allow Google and Yahoo! to control 90% of the North American search ad market, adding that… Continue reading Google And Yahoo! Deal Criticised

BT is investing £1.5 billion into a programme to give up to ten million homes super-fast Boadband by 2012.The roll out of the fibre-based broadband will be the UK’s largest ever investement into the broadband at speeds of up to 100 Mb/s with the potential for speeds of more thatn 1,000 Mbs in the future.The… Continue reading BT Plans Super-Fast Broadband

BSkyB has teamed up with Sony to launch a video-on-demand service on Sony’s handheld console, PSP, called Go!View.PSP users will be able to access video content via their PC by going to the Go!View website.The service has already secured content partners including Disney-ABC-ESPN Television, BBC Worldwide, Sony Pictures Television International, NBC Universal International Television Distribution,… Continue reading Sony and BSkyB Launch Go!View On PSP

BBC1’s police drama series New Tricks continues to prove very popular with viewers.Last night’s episode, which featured the team reopening the case of a murdered actor, pulled in Monday night’s highest ratings with 7.9 million adults (average viewing share of 37.3%). This comfortably beat ITV1’s latest edition of Police, Camera, Action!, which was only watched… Continue reading New Tricks Keeps Hold Of Viewers