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ITV has signed its biggest ever advertiser-funded programming deal with the business software company, Sage, to produce and air the 1980’s show – The Krypton Factor.Sage has signed a sponsorship deal with ITV1 to fund the production of the game show, which is set to include integrated sponsorship credits around the show.Additional and exclusive content… Continue reading ITV To Air The Krypton Factor In New Ad-Funded Deal

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

Channel 4 has pulled out of its planned digital radio venture with 4 Digital Group.Shareholders of the national digital multiplex, including BSkyB, Carphone Warehouse, UTV, Bauer Media and UBC were informed by the board’s chairman, Nathalie Schwarz, earlier this morning.An internal announcement is expected to be made to Channel 4 staff at 11am today.A statement… Continue reading Channel 4 Abandons Digital Radio Venture

Daily Newspaper MarketThe national daily newspaper market was down 5.3% overall in September, with all titles in our analysis showing circulation declines.The Independent, Daily Express, Daily Mirror and Daily Star all suffered relatively large declines.The Sun remains the daily title with the highest circulation, at almost 3.2 million copies. National Newspaper ABC Figures – September… Continue reading ABC National Newspaper Round-Up: September 2008

ABC has announced that magazine publishers will soon have the opportunity to publish official six-monthly online figures, alongside their half-yearly print circulation figures.The new reporting standard scheme was successfully introduced to regional media owners last month, and is now set to be extended to include all media owners.ABC has introduced new certificates to include a… Continue reading ABC Introduces Six-Monthly Online Audits To Media Owners

Pernod Ricard, owner of Absolut Vodka, has started legal proceedings against Absolute Radio for the use of the brand name Absolute.MediaTel NewsLine understands that court documents were lodged earlier this week, giving Absolute Radio 14 days to respond.A Pernod Ricard spokesperson said: “We confirm that we have filed a complaint (at the High Court of… Continue reading Absolut Vodka Takes Legal Action Against Absolute Radio

In the midst of the continuing financial crisis, morning business freesheet City AM saw its total distribution figure rise by 20.6% month on month in September, giving it a total figure of just under 101,000 copies.The Evening Standard enjoyed a circulation increase last month as well, up almost 7% month on month, to almost 298,000.Morning… Continue reading City AM Sees Distribution Figure Rise

Elle magazine has announced a media partnership with the online fashion website, Stardoll, to launch a new e-zine.The e-zine, titled Stardoll Magazine, is set to target style-conscious young women, with features such as personal style tips and live chats with fashion designers.Malina Joseph, editor of Elle magazine, will have her own blog in the e-zine,… Continue reading Elle Set To Launch E-Zine With Stardoll Website

US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%