More Uk articles

Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey. The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age… Continue reading Viewers More Loyal To TV Programmes Than Channels

Derek Jones, MediaTel Group managing director, announces the launch of a new online trading system and the benefits it will offer the industry.Maybe it is a timely coincidence that we should announce the start of a trial programme for DELTA, our new booking and trading system for online, at the same time as the whole… Continue reading New Online Trading System To Bring Efficiencies To The Buying Process

HDTV is finally on the brink of mass market acceptance, according to a new report from Informa Telecoms & Media. According to the report, Global HDTV Forecasts 3rd Edition, only 4% of global homes will actively watch HD programming by the end of this year. However, this means nearly 44 million active HD households, up… Continue reading HDTV Could Be On Brink Of Mass Market Acceptance

Ashley Highfield, the director of future media and technology at the BBC, is leaving the corporation to become CEO of the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide, Kangaroo.Highfield, who will be responsible for the roll-out of the new service, will replace interim chief executive Leslie MacKenzie.Kangaroo is understood to be… Continue reading Highfield To Leave BBC For Kangaroo

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter.Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report.The ‘All other’ category, which includes ‘below-the-line’ activities like… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

Ashley Highfield, the BBC’s head of online, is leaving the corporation to become chief executive at the planned on-demand service from BBC Worldwide, Channel 4 and ITV, codenamed Kangaroo. Highfield, director of future media and technology and a member of the BBC executive board, is to take over at Kangaroo from interim chief executive Leslie… Continue reading Highfield To Join Kangaroo

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore. The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany. In the UK, the BBC is the second most popular source of video, indicating… Continue reading Almost 90% Of UK Web Users Watch Video Online

Google’s plans to scrap advertisers’ exclusive right to bid on key words for their own brands have been met with criticism from the IPA.From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland (see Google To Allow Keyword Bidding On All Search Terms). Previously,… Continue reading IPA Slams Google’s Key Word Search Plans

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter. Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report. The ‘All other’ category, which includes ‘below-the-line’… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

ITV1’s decision to screen a US import in a primetime slot for the first times since late 90’s paid off with impressive ratings for its opening episode. Centering on a pie maker who has the power to bring the dead back to life, the first edition of the comedy drama Pushing Daisies pulled in 5.2… Continue reading Daisies Leaves ITV1 Smelling Of Roses