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Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal. According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal. If it were to go through, the deal would… Continue reading Microsoft Bids $44.6bn For Yahoo!

Google has reported 13% growth in fourth quarter profits, to $1.2 billion, with the number of paid clicks on advertisements up by 30% year on year. For the full year 2007, Google said that its profits were up 40% to $4.2 billion. Revenues from the UK totaled $692 million, representing 14% of revenue in the… Continue reading Google Announces 13% Growth In Q4 Profits

The first month of the new year saw Valista publish the results of a survey which found that 36% within the mobile industry believe there are significant opportunities in mobile advertising. Valista added that almost one-fourth show optimism for growth in user-generated mobile content and mobile media (see Significant Opportunities In Mobile Advertising). The Mobile… Continue reading INSIGHTanalysis: Media Healthcheck – January 2008

Danny Wallace will be livening up the Xfm London and Manchester schedules when he begins his weekly Saturday show from 10am to 2pm on February 9.Some of Wallace’s most famous credits include his books Join Me and Yes Man, TV show How to Start Your Own Country for BBC Two, and his presenting work on… Continue reading Danny Wallace Gets Xfm Saturday Show

CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future

The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing

The Six Nations rugby tournaent, which starts tomorrow, will be the first major sporting event to be shown on BBC iPlayer since its marketing-supported launch in December 2007.The BBC iPlayer is the BBC’s online on-demand service that allows viewers to catch up with the past week’s programmes.Every single match in the championship will be available… Continue reading BBC iPlayer To Show First Major Sporting Event

95.8 Capital Radio reached the top spot with its breakfast show in London in Q4 2007, with the latest RAJAR figures seeing the station reporting a year on year rise in reach of over 4%.The station’s weekly reach now stands at 937,000, which was however down from over one million in Q3 2007, but still… Continue reading Capital Radio Scoops Breakfast Top Spot In London

The latest RAJAR figures, for Q4 2007, show that 16.6% of all radio listening Is now done via a digital platform, up from 15% in the previous quarter.The figures show that 9.9% of all radio listening is via DAB ( v 8.6% in Q3 2007), 3.1% via DTV (vs. 3.0% in Q3, 2007) and 1.9%… Continue reading Over 16% Of All Radio Listening Now Via Digital