More Uk articles

Negotiations with Richard Branson over the rights to the Virgin brand are delaying the sale of Virgin Radio to Absolute Radio. The possibility is also emerging that the Virgin stations may be rebranded, with ‘Jack’, the name of Absolute’s Oxford station, one of the suggestions. It is understood that once an interested party reached the… Continue reading Virgin Radio Could Be Rebranded Under Absolute

Christina Goodman, head of global marketing and business development at Dynamic Logic, discusses how recent research from the company suggests that social networking sites present a unique platform where brands can connect with consumers.Social networking sites have enjoyed an undisputed popular growth phenomenon over the past few years. MySpace, Facebook and LinkedIn currently offer advertisers… Continue reading Opportunities And Challenges For Brands On Social Networking Sites

Magic 105.4 is launching a new television advertising campaign made up of user-generated content.The campaign features two 30-second spots with the theme “Magic good mood film”, which were created after an appeal by breakfast DJ Neil Fox for listeners to send in photographs that made them smile.Images were submitted via Magic’s website, where a link… Continue reading Magic Launches UGC TV Ad Campaign

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today.This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.Internet advertising… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

MediaTel Group’s booking and trading system for online media, DELTA, has announced an impressive set of trial partners.The three OPera agencies – OMD, Manning Gottlieb OMD and PHD – plus leading digital agency, Profero, will be the first agency partners. Sales point partners include AOL, MSN, Guardian Media Group and Bauer Advertising.Adam Pace, OPera Media’s… Continue reading DELTA Trial Launches With Impressive Group Of Partners

Adults living with children are 40% more likely to use the internet, according to research from the European Interactive Advertising Association (EIAA). Over 7,000 Europeans took part in the research, which found that over 70% of adults with children go online every week, compared with only half (52%) of those without. Those with children were… Continue reading Adults With Children More Likely To Go Online Than Childless

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012.This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the gap… Continue reading BBC’s Viewing Share To ‘Flatten Out’

Microsoft has told Yahoo! that it plans a hostile takeover bid if the company does not agree to a merger in the next three weeks. Microsoft wants Yahoo! to accept its $31 (£15.50) a share bid or the software company will approach the internet firm’s shareholders directly. Microsoft warned it may lower its price if… Continue reading Microsoft Gives Yahoo! An Ultimatum

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre.Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal.“Shopping online is easy and quick, or… Continue reading Complicated Websites Turn Off Online Shoppers