More Uk articles

By 2010, annual mobile handset shipments will have increased by almost 25%, reaching a figure in excess of 1.4 billion units worldwide according to the latest industry report from Understanding & Solutions. Last year, over 1.1 billion units were shipped globally, with the majority of growth coming from emerging markets, particularly India and Africa, where… Continue reading Mobile Handset Shipments To Increase Almost 25%

GaydarRadio is celebrating its sixth birthday with a brand new line-up and five brand new network shows.Joining the daily line-up are the former CBBC and Diggit (GMTV) presenter Liam Dolan who presents Gaydar Anthems live from Profile three evenings a week and Phil Marriott with a brand new weekday drivetime show.Also making their GaydarRadio debuts… Continue reading GaydarRadio Unveils New Line-Up

The first part of Sir David Attenborough’s new series, Life In Cold Blood, was enjoyed by more than 6.4 million adults last night, giving BBC One a 28.4% audience share between 9pm and 10pm.However, the intriguing programme, which examined the fascinating world of reptiles, looking at the lives of crocodiles, chameleons and turtles to name… Continue reading Viewers Warm To Life In Cold Blood

Emily Fovargue, head of publishing at Royal Mail, fights the corner for customer magazines as a successful and sophisticated form of communication and marketing.Over the past couple of years there has been much disillusionment concerning effectiveness of customer relationship management and customer service. CRM has gone from being the marketing buzzword to an increasingly maligned… Continue reading Publishing For Customer Centricity

Last night’s MRG evening meeting featured a presentation from Martin Haywood from Dunnhumby on their Marketing Mix Optimisation (MMO) tool that has been created from Tesco clubcard data.Tesco is the UK’s largest retailer, with an incredible £1 in every £8 in the UK spent in store. Its loyalty card, the Tesco clubcard, now has 13… Continue reading MRG Evening Meeting: Marketing Mix Optimisation

Google has reportedly proposed a partnership with search rival Yahoo! in an effort to escape Microsoft’s $44.6 billion hostile takeover bid.It is understood that Google chief executive, Eric Schmidt, yesterday telephoned Yahoo! founder, Jerry Yang, to propose working together.A partnership between the two could see Yahoo! outsource its search and advertising functions to Google while… Continue reading Google Goes For Yahoo! Partnership

Titan Outdoor, in conjunction with digital specialists iblink, has unveiled six new digital six-sheets at London’s Charing Cross station.The installations follow a successful trial at Birmingham’s Bullring shopping centre and will replace existing scrolling six-sheet posters.The new screens, which offer an optically enhanced 65-inch high definition image, incorporate new technology which allows passers-by to view… Continue reading Titan Outdoor Unveils New Digital Six-Sheets

Google has reportedly proposed a partnership with search rival Yahoo! in an effort to escape Microsoft’s $44.6 billion hostile takeover bid. It is understood that Google chief executive yesterday telephoned Yahoo! founder Jerry Yang to propose working together. A partnership between the two could see Yahoo! outsource its search and advertising functions to Google while… Continue reading Google Proposes Yahoo! Partnership

News Corp has announced second quarter pre-tax profits of $1.39 billion (£705 million), up 9.2% year on year. The Murdoch media empire grew in all but two of its eight operating divisions, filmed entertainment and television. Group revenues grew 9.5% year-on-year to $8.59 billion, with cable network programming revenues up by a third to $1.24… Continue reading News Corp Profits Up In Q2

Naked Communications has been acquired by Australian marketing services company Photon with an initial cash payment of A$36 million (US$33 million). Photon has acquired 100% control of Naked, in a deal involving a four-year performance-based earn-out package for the agency’s founders. Naked was founded in the UK in 2000 and operates in the US, Australia,… Continue reading Photon Acquires Naked