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Last night saw the first episode of ITV1’s new Robson Green drama Little Devil, and the show easily won the 9pm ratings battle.The series follows the well-meaning but disastrous exploits of 10-year-old Oliver Crowe as he takes desperate measures to try to save his parents’ crumbling marriage.Little Devil had a peak of six million adult… Continue reading ITV1’s Little Devil Gets Big Ratings

Alex Burmaster, European internet analyst at Nielsen//NetRatings, explains the theory and practice behind the company’s promotion of total time as the key user engagement metric for online…Many of you will be aware that Nielsen//NetRatings recently announced that we are actively promoting total time as the key user engagement metric, alongside more traditional measures such as… Continue reading What Moving From Page Views To Time Is All About

IPC Connect’s celebrity weekly Now has unveiled a new look, featuring a fresh design and a more direct layout.IPC says that the mag, which features more celebrity photos and fashion tips, now interacts completely with its website, nowmagazine.co.uk.The refresh has been guided by editor Helen Johnston, who joined the title in April this year.New elements… Continue reading Now Magazine Unveils New Look

Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems

The Audit Bureau of Circulations has begun an investigation into how magazine circulation figures became available on its website six days before this Thursday’s official release.The ABC figures for the first six months of 2007 were accidentally released on the ABC website on Friday for a short period.The mistake was apparently noticed by a MediaGuardian… Continue reading ABC Launches Investigation Into Magazine Leak

Half of all UK households have now converted all their TVs to digital, according to the Ofcom/Digital UK Tracker survey published today.The survey also shows a steady increase in public awareness and understanding of switchover, which begins in Whitehaven, Cumbria on October 17 (see Whitehaven Gets Ready For Digital Switchover) before a nationwide roll out… Continue reading Half Of All UK Households Have Converted To Digital

Emap’s First magazine is to go fortnightly this month before relaunching as a glossy in September.The new-look title will be more upmarket and aspirational, and is likely to be more celebrity-focused, according to reports. In the women’s sector, many of the celebrity-focused titles were the only ones to record an increase in circulation at the… Continue reading Emap To Relaunch First Magazine

Last week saw Virgin Media extend the deadline for receiving formal takeover proposals, saying it is delaying the sale of the company to give buyers time to make proposals “in a more stable debt market”.As well as announcing the deadline extension (Full Story), Virgin Media also revealed that its operating income for the three months… Continue reading Media In The City: Virgin Media Extends Bid Deadline

A new study conducted by JupiterResearch for Akamai Technologies reveals that having experienced poor video performance at an internet site, more than half of US online video users would seek content from a competing website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly… Continue reading Online Video Quality Could Affect Revenue Opportunities

GroupM’s latest global ad forecast says that advertising is easily keeping pace with robust growth in the global economy, despite negative news this year of debt fatigue, persistent inflation and tighter money. GroupM adds that with global ad revenue in prospect to rise 6% in 2007 to $433 billion and 7% in 2008 to $462… Continue reading Advertising Keeping Pace With Global Economy