More Uk articles

The new series of Spooks continued to entice viewers to BBC One, with last night’s episode of the MI5 drama series attracting an average adult audience of almost 5.5 million in the 9pm to 10pm timeslot.The programme, which saw the team discovering that the US manipulated Britain, leading Ros once again on the path to… Continue reading Spooks Continues Its Success

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

Declining men’s magazine, Arena, has been overhauled and relaunched as a lifestyle magazine for the “urban playboy in his late 20s to mid-30s”.The new-look title, which has seen its circulation slide in recent years amid a generally depressed market, is to be the “authoritative monthly bible that arms its readers with both the sharpest looks… Continue reading Arena Relaunches In Bid To Arrest Declining Sales

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Media agencies have gone backwards instead of forwards due to a lack of investment following globalisation and commoditisation, according to Nick Manning, COO of Thomson-Intermedia, who was on the panel at this morning’s ‘Future of the Media Agency’ seminar held by MediaTel Group.“The media agency scene has changed enormously,” said Manning, discussing why he was… Continue reading Globalisation And Lack Of Investment Causes Media Agencies To Regress

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

Maureen Duffy, CEO of the Newspaper Marketing Agency, explains how research among 6,000 consumers shows that a step change is needed in newspaper financial services advertising…People’s finances are deeply bound up with their security, their lifestyles, their hopes and their dreams for the future.Financial issues have a huge emotional resonance for most people, something that… Continue reading Newspaper Ads – Time For Change?