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Maureen Duffy, CEO of the Newspaper Marketing Agency, explains how research among 6,000 consumers shows that a step change is needed in newspaper financial services advertising…People’s finances are deeply bound up with their security, their lifestyles, their hopes and their dreams for the future.Financial issues have a huge emotional resonance for most people, something that… Continue reading Newspaper Ads – Time For Change?

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch.The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan to… Continue reading Social Network Advertisers Fall Short In Measuring Results

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Media agencies have gone backwards instead of forwards due to a lack of investment following globalisation and commoditisation, according to Nick Manning, COO of Thomson-Intermedia, who was on the panel at this morning’s ‘Future of the Media Agency’ seminar held by MediaTel Group.“The media agency scene has changed enormously,” said Manning, discussing why he was… Continue reading Globalisation And Lack Of Investment Causes Media Agencies To Regress

A closely fought battle saw 60s medical drama The Royal narrowly edge out Antiques Roadshow and Top Gear for Sunday night’s 8pm slot.The spin-off show managed to grab an average of 6.2 million adult viewers for its duration, with a 25% share of the available television audience. Over on BBC One, Antiques Roadshow pulled in… Continue reading Medical Drama Edges Out Antiques & Cars For Ratings Win

The founder of early ISP Pipex, Peter Dawe, is to launch Babel TV – a device combining a Freeview set-top box, PVR and broadband connection.The device is a regular Freeview box, with a personal video recorder (PVR) and the ability to surf the internet via a wired Ethernet connection. All that is required is a… Continue reading Pipex Founder Launches New IPTV Service

GCap Media has won the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands.GCap already manages the national revenue for GMG Radio’s two Century FM stations in the North West and North East of England and will take on the contract for the additional nine stations from 1 January next year.GMG… Continue reading GCap Wins National Airtime Sales Contract For GMG Brands

Sky has said that its broadband service has passed the one million customer mark, adding that this milestone was achieved less than 14 months after the first Sky Broadband customer was connected.Sky launched its broadband service last year (see Sky Launches Free Broadband Service), offering a range of broadband options including Sky Broadband Base, with… Continue reading Sky Broadband Passes One Million Customer Mark

Last week in the City the big news was Microsoft’s $240 million (£117 million) investment in Facebook, putting a $15 billion value on the social networking website.The companies also signed an advertising deal making Microsoft the site’s exclusive third-party advertising platform partner, and it will begin to sell advertising for Facebook internationally (Full Story).In other… Continue reading Media In The City: Microsoft Invests $240 million In Facebook

Havas has announced that its revenues for the third quarter of the year have risen 7.3% year on year to €368 million (£258 million). There was improvement in organic growth, at 9.3% in Q3, after 5.4% in Q2, which rose to 6.0% for the first nine months of 2007. Net new businesss continued its positive… Continue reading Havas Q3 Revenues Up 7.3%