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Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

Last night saw the return of Dragons’ Den to BBC Two at 9pm, and the business reality show picked up a peak of three million adult viewers, a 13.6% share of the audience.The show had an average audience of 2.8 million adult viewers (a 12.5% share) who stuck with it for its hour duration.However, although… Continue reading Three Million Adults Enter The Dragons’ Den

Phil Cutts, director of marketing, PPA Marketing, looks at how magazines form a key part in stimulating consumers’ online behaviour, as the importance of online search and purchase grows.In a fast-changing and increasingly volatile media environment, it is no longer enough to just develop multi-media campaigns. Advertisers and agencies need to understand exactly how the… Continue reading Magazines Dominate Online Search And Purchase

The BBC has become the first UK broadcaster to have all of its online content made available for free via Wi-Fi, it was announced today by BBC director of future media & technology, Ashley Highfield.The non-exclusive venture enables the public to access all bbc.co.uk content for free through the UK’s largest network of hotspots, operated… Continue reading BBC Makes Online Content Available For Free Via Wi-Fi

All terrestrial channels saw their viewing share in all homes drop year on year for September, with the exception of BBC One, which recorded a marginal increase.Channel 4 saw the sharpest fall, by more than one percentage point, whilst other channels bolstered their share by almost two percentage points, taking their share to over 37%.All… Continue reading Television Viewing Round-Up – September 2007

IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report.However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial markets.Main… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Up to 20% of households in Whitehaven have not yet bought a digital set-top box, despite digital switchover starting there this Wednesday.A report in yesterday’s Observer quotes figures from Digital UK – the body leading digital switchover in the UK – saying that around 5,000 households in Whitehaven are not yet ready for the analogue… Continue reading 20% Of Households In Whitehaven Not Ready For Switchover

A new report predicts that long-running dramas, magazine and factual programmes will become more popular on television than the current crop of reality and game show franchises.However, TV brands such as Wife Swap and the Idol franchise are set to become more popular over the next five years, according to the report by Oliver &… Continue reading Report Predicts Slow-Down In Reality And Game Show Formats