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Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign

GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship

GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign

IPC Ignite, the division of IPC Media responsible for brands including Nuts, Loaded, NME and Uncut, has announced the appointment of Phil Wallis to the new role of senior producer, Digital.Wallis joined IPC Ignite in 2001 as NME‘s multimedia editor before becoming online men’s lifestyle editor across Nuts.co.uk and Loaded.co.uk.In his new role Wallis will… Continue reading IPC Ignite Appoints Senior Digital Producer

Tough new rules for television quiz shows are set to be introduced by Icstis, the premium rate phone lines regulator.The regulations, which will come into force in a month, will include insisting on better pricing information and greater transparency about how likely calls are to get through.The watchdog said the new rules would “boost consumer… Continue reading Icstis Gets Tough With New TV Quiz Rules

A report into Channel 4’s finances, commissioned by Ofcom, has said that the broadcaster is likely to be loss making after 2012. According to the study, carried out by consultants LEK, the Channel’s recent strong commercial performance will deteriorate in the near and medium-term. It gives four main options for the future, including the possibility… Continue reading Bleak Future For Channel 4

A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video

Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue

Arqiva, owned by Australia’s Macquarie Bank, has bought National Grid Wireless (NGW) for £2.5 billion ($4.9 billion). Last week, NGW submitted a bid for the second national digital multiplex in a partnership with the BBC and Digital One. Arqiva already operates the existing national digital radio multiplex, Digital One, alongside GCap Media. Tom Bennie, Arqiva’s… Continue reading National Grid Wireless Bought For £2.5 Billion

Vincent Bollore has failed in his third attempt to win representation on the Aegis board, with the firm’s shareholders rejecting his proposals at an extraordinary general meeting held today. In today’s vote, 93% of shares not controlled by Groupe Bollore were voted against the two resolutions. Bollore currently has a 29.1% share in Aegis. His… Continue reading Bollore Fails Again In Aegis Board Bid