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Cinema-goers are likely to be more receptive to advertising messages than those watching TV or surfing the internet, according to the Cinema Advertising Association’s latest research.The cinema body’s research study, FAME (Film Audience Measurement and Evaluation), which was rebranded from CAVIAR (Cinema and Video Industry Audience Research) last year (see Cinema Research Study Re-Brands), has… Continue reading Cinema Advertising Gives Greatest Cut-Through

The number of internet users climbed to over 29 million during the fourth quarter of 2006, according to figures released by BMRB. This represents a 9.34% growth from the same period last year.The total number of people going online is now around 5.5 million more than it was two years ago.Usage LocationThe number of home… Continue reading Online Usage Round-Up: Fastest Net User Growth For 65+ Age Group

Virgin Media has signed a major content agreement with Warner Bros which will see US shows like Friends and ER made available to subscribers via its on-demand service.Over three million cable customers will be able to access more than 500 episodes of top-rating US shows such as Nip/Tuck and The OC.This agreement follows recent content… Continue reading Virgin Media Signs Warner Bros Content Deal

BT has announced that Sir Christopher Bland’s successor as chairman will be Sir Michael Rake, the current chairman of KPMG International. KPMG is one of the world’s leading accountancy firms and has a global fee income of $17 billion. It is represented in 148 countries and employs 113,000 people. Welcoming the appointment, Bland said: “On… Continue reading BT Announces Next Chairman

US viewers with digital video recorders (DVRs) still watch, on average, two thirds of advertisements, according to new research from the Nielsen Company. In a presentation to US TV networks on the way in which viewers use personal video recorders, Nielsen revealed that 20% of US households own a DVR or similar device, with this… Continue reading US DVR Users Still Watch Two Thirds Of Ads

BT has announced that its next chairman will be Sir Michael Rake. Rake, the current chairman of KPMG international, will succeed Sir Christopher Bland in September 2007.KPMG has a global fee income of $17 billion. It is represented in 148 countries and employs 113,000 people, including 7,000 partners.Rake said: “I am thrilled to be joining… Continue reading BT Names Next Chairman

Mobile TV stands in next to last place, in terms of popularity, among all existing mobile services, according to the Chief Marketing Officer’s Council (CMO). In a forum at last week’s 3GSM World Congress, the CMO revealed that global market penetration for mobile TV currently stands at 7%, behind gambling at 8% but ahead of… Continue reading Lack Of Consumer Interest In Mobile TV

The return of Inspector Morse spin-off, Lewis, drew around 7.2 million adults to ITV1 last night, giving the station a 32.5% audience share in primetime.A year on from the pilot episode, Sunday night saw the return of Kevin Whately as the late Inspector Morse’s sidekick, now teamed up with a new partner.As Lewis‘ murder investigation… Continue reading Whately Wins For ITV1

As today marks the expansion of the Congestion Charging zone in central London, CBS Outdoor has said the move will substantially increase Outdoor audience growth.The company, formally Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), has brought together a number of data sources to assess the predicted change in public transport usage in… Continue reading Outdoor Advertising Audience Set To Grow In London

The BBC is to begin a research trial on the Freeview platform of a video on demand (VOD) service which will utilise the platform’s interactive capabilities.Ashley Highfield, the BBC’s director of future media and technology, said that the BBC is currently working with a manufacturer of set-top boxes in order to segment a section of… Continue reading BBC Begins Research On Freeview VOD Service