Nokia has announced that it is to launch two mobile advertising services.Nokia Ad Service is a service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimise mobile advertising campaigns.Nokia has… Continue reading Nokia To Launch Mobile Ad Services
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Michael Grade bemoaned ITV’s lack of innovation as the broadcaster announced a decline in full-year pre-tax profits from £311 million to £288 million.In a financial statement released today, Grade said: “There is a lack of innovation in our programming, partly resulting from a fear of ratings failure and the punitive consequences that follow under the… Continue reading Grade Says ITV Lacks Innovation As Profits Decline
Virgin Media is offering discounts to customers thinking of ending their contracts following the dispute which saw Sky’s basic channels removed from the cable platform.Disgruntled customers will be offered discounts on a case by case basis, according to reports in the trade press, with the XL TV package expected to see a discount of around… Continue reading Discounts For Virgin Media Customers
Former Radio 1 DJ Mark Goodier is joining Smooth Radio to present the station’s mid-morning show from March 26.GMG Radio’s Smooth FM changes its name to Smooth Radio on March 26 and Goodier is just one of several presenters lined up for the relaunch (see Collins Goes From Virgin To Smooth).He will be on air… Continue reading Mark Goodier To Join Smooth For Relaunch
MediaTel Limited is pleased to announce the appointment of Mike Kirkham – the former CEO of FTSE 250 company TNS – as its non-executive chairman, with immediate effect.Mike has spent over 35 years in the research business, and was CEO of TNS from 2001 until his retirement in mid 2006, by which time the company… Continue reading Ex TNS CEO Joins MediaTel as Chairman
IPC’s Look magazine is to launch a bus advertising campaign covering all key UK conurbations, including West Yorkshire, Tyne & Wear, Belfast, Strathclyde, East Midlands and Greater London.The creative for the campaign has been developed by Hurrell & Dawson and the activity has been planned and bought by MediaCom.Sue Coffin, Look marketing consultant, said: “Look… Continue reading Look Launches Bus Ad Campaign
Jason Trout, magazine sales director at Emap Advertising, discusses how the company’s new research has revealed the ‘new’ women’s weekly format as a potentially untapped resource for advertisers…The focus of the recent consumer magazine ABCs was dominated by the decline in the men’s market and the demise of the youth market. Far fewer column inches… Continue reading The ‘New’ Weeklies
The NatMags digital magazine which has been developed under the name Project Celia will launch on March 20, with the name Jellyfish.The digital magazine, aimed at teenage girls, is based on the same technology as the Dennis digital only men’s mag Monkey.The magazine, which will run to around 35 pages each issue, will be emailed… Continue reading NatMags Names Digital Magazine
The UK’s commercial radio body, the RadioCentre, has re-launched the Radio Advertising Bureau in a bid to reinvigorate the industry and ‘activate radio in the digital age’.“The marketplace has changed in 15 years and that’s why we need a new RAB to shape and lead the industry for the next 15 years,” said Andrew Harrison,… Continue reading RAB Gets Reinvigorated For The Digital Age
ITV has suspended all premium rate phone-ins and interactive services, and has taken digital quiz channel ITV Play off-air.This comes after the commercial broadcaster admitted to overcharging red button users by a combined total of £200,000 on eviction votes for The X Factor (see ITV Joins Vote Scandal List For X Factor Overcharging).It also follows… Continue reading ITV Suspends Premium Rate Phone-Ins
