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It was the season two finale of Lost, on Channel 4 last night, and the series ended with a double bill that saw the show attract a peak audience of 2.9 million adults (a 15% audience share).That figure was for the first episode, which averaged 2.7 million adults (a 16% audience share), whilst the second… Continue reading Lost Finale Draws In Viewers

TV and radio listings magazine Radio Times is to offer guidance as to what’s best on the internet when its website, www.radiotimes.com, debuts weekly guides to online video from sites such as YouTube, iFilm and Google Video and the top podcasts available.The site will also include two new blogs, both contributed to by numerous journalists… Continue reading Radio Times Offers Guide To Best Of The Internet

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean

IPC Connect has announced a new partnership with Seven Publishing to launch a series of spin-off puzzle titles from the real life weekly, Pick Me Up.The first in the series, Pick Me Up Puzzles launches on October 26 and builds on the favourites from the Pick Me Up puzzle pages.The new monthly title is intended… Continue reading IPC To Launch Pick Me Up Puzzle Mag

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

As the ABCs continue to cause mixed feelings in the industry, Emily Travis, market development manager for publishing at Royal Mail, discusses how magazines can do more to keep their readers long-term…Last month new figures from WARC revealed that 1,438,000,000 magazines were sold last year, up by 7.4% or 100,000,000 copies on the year before.… Continue reading Lifestage Marketing

August brought continued declines in revenue for ITV1, as the broadcaster felt a 10% drop year on year, ending the month with nearly £93 million. For the period January to August 2006, ITV1 is down over £103 million in revenues versus the same period last year.Channel 4 meanwhile remained relatively static, with a slight increase… Continue reading TV Market Round-Up – August 2006

BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents

Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard

This year will be a watershed year for digital distribution of movies in Europe using open internet video-on-demand (VOD) technology, according to a new report from Screen Digest. The Broadband Digital Movies report forecasts that the first signs of recognisable growth in the market will appear in 2006-2007, with total consumer spending on European movie… Continue reading 2006 Watershed Year For Movie Downloads