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Worldwide media and marketing services spend will grow 6.2% this year to $673 billion and is predicted to grow 6.% next year to $713 billion, slightly ahead of 5%-6% expected growth in the global economy, according to new research from GroupM. The study, This Year Next Year Worldwide is GroupM’s new media and marketing forecasting… Continue reading Worldwide Media And Marketing Spend To reach $713 Billion In 2007

The Evening Standard, owned by Associated Newspapers, is to relaunch its This is London website next month, with the new site placing more emphasis on life in the capital.The revamped site, which will have a soft launch in August followed by an official unveiling in September, could have its name changed to EveningStandard.co.uk.The print version… Continue reading Evening Standard Website To Be Relaunched

MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service

Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service

Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times.UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never followed… Continue reading Ulster TV Could Bid For SMG

GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year.The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines at… Continue reading GCap Media’s Ad Revenue Drops

GCap Media will be the first radio broadcaster to provide streaming radio for all of its station websites, through a technique called Multicasting.The service will provide broadband high quality sound, equivalent to CD quality, giving a better listening experience. The company has launched the service in attempt to boost online listening and total listening hours.Classic… Continue reading GCap Media First To Stream Online Radio From All Sites

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly.Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.ITV1 is… Continue reading ITV Chief Executive Could Exit

Two-thirds of the population are aware of the UK’s switchover to digital television, with older viewers the most aware of any age group, according to new research by Digital UK and media regulator Ofcom.The Q1 results from the new Switchover Tracking Survey show that in the three months to June of this year, 66% of… Continue reading Older Viewers Most Switched On To Digital Switchover

During 2006 another 16 million homes will be added to the 18 million which adopted the service in 2005, according to a new report from Strategy Analytics. The report says that if this does occur then the total base of European residential subscribers will be brought up to 73.2 million. Strategy Analytics also forecasts that… Continue reading 16 Million European Homes To Adopt Broadband In 2006