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MediaTel Group’s recent seminar, the ‘Future Of The National Press’ has sparked debate amongst top media players on some of the issues that were raised, such as the NRS and the press’ perceived grim outlook for the industry.Writing in his weekly column in Marketing Week, event chair Torin Douglas, criticised the National Readership survey, saying… Continue reading MediaTel Group Seminar Fuels Media Debate

BARB is celebrating 25 years of TV reporting and has launched a website profiling its achievements as well as the big events in television which have occurred over the past quarter of a century.The site, produced by MediaTel Group Business Solutions, as well as recapping on television history also gives audience figures for the top… Continue reading BARB Launches Website To Celebrate 25 Years

The general population more likely to take part in panel surveys if they can use mobile phones rather than the pager like devices usually used, according to a new US study by The Media Audit. The research shows adults are 3.5 times more likely to agree to participate in a panel study using a mobile… Continue reading Mobile Phones Preferred As Panel Survey Devices

Communications regulator Ofcom is currently considering a selection of proposals that could spell the end of junk food advertising aimed at children on television. NewsLine editor, Susan Le May, examines how the debate has escalated in recent months…Government departments and health groups believe that marketing high fat, salt and sugar (HFSS) products to young people… Continue reading Ofcom’s Junk Ads Dilemma

The new London freesheet, which News International will launch on 18 September, could expand to cover further cities in the UK.News International Free Newspapers general manager, Ian Clark, told Media Week that NI also has another Associated Newspapers’ title in its sights, the morning free paper, Metro. Once thelondonpaper had proved itself, the strategy is… Continue reading New London Freesheet May Expand To Other Cities

Broadcast audience research body, BARB, will mark its quarter century of reporting viewing data by issuing its plans for the future of the service on 1 August.BARB has said that it envisages the potential for development of two separate panels in the future – one deploying fixed meters attached to TV equipment, and one deploying… Continue reading BARB Marks 25th Anniversary With Release Of Plans For The Future

Teletext is set to expand its sport content with the launch of a comprehensive new editorial section dedicated to football’s Coca-Cola Championship and it will also be introducing a sport betting section.The new Championship section will feature a dedicated page for each of the 24 teams in the league, which Teletext says will build on… Continue reading Teletext To Expand Sport Content

July saw an in-depth discussion on the press at the MediaTel INSIGHT Future of The National Press seminar, with industry figures giving their opinions on the challenges ahead. Dave King, executive director of the Telegraph, said that online should not be seen as taking over from newspapers but rather as being part of a media… Continue reading INSIGHTanalysis: Media Healthcheck – July 2006

Xfm is reshuffling its daytime schedule as Richard Bacon returns to the station from Capital Radio to front its drivetime show.The lineup changes at the GCap Media station will see Ian Camfield move to the mid-morning show, taking over from Shaun Keaveny who is promoted to the afternoon slot. Keaveny will taking the helm of… Continue reading Drivetime For Bacon In Xfm Reshuffle

The chairman of IPA Digital and managing director of Profero, Wayne Arnold, has expressed his support for JICIMS move to work with the NRS to launch a quarterly internet audience survey.Writing in the new-look IPA online bulletin, Adnews, Arnold reveals his disbelief that the industry is still debating the issue, and says that it also… Continue reading IPA Digital Chairman Voices Support For Online Measurement