GCap Media has announced that its revenues for the six months ending September 30 are forecast to fall by 9% year on year. Capital Radio, owing to its decision to play only two ads back to back, has worsened the figure. If Capital Radio is excluded, like for like revenues for the six months to… Continue reading GCap Expects 9% Fall In Revenues
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The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning. “When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”
The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning.“When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in terms… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”
The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011
Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director
Two TV ad campaigns, for WKD and Smirnoff Ice, will not be shown again after the Advertising Standards Authority (ASA) ruled that they broke new regulations intended to prevent alcohol ads appealing to under 18s.The new rules came into force on January 1 2005 as a result of widespread concern about drinking behaviour among young… Continue reading Alcohol Ads Broke Rules
The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies
Five has unveiled the first stage of its multi-million pound advertising campaign today to support the launch of its two new digital channels, Five Life and Five US.The campaign, which is the biggest since the channel launched in 1997, includes outdoor ads, TV slots on Channel 4, E4, Sky One, GMTV, Living, ITV2 and ITV4,… Continue reading Five Unveils Biggest Marketing Campaign In Channel’s History
Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010
It was the season two finale of Lost, on Channel 4 last night, and the series ended with a double bill that saw the show attract a peak audience of 2.9 million adults (a 15% audience share).That figure was for the first episode, which averaged 2.7 million adults (a 16% audience share), whilst the second… Continue reading Lost Finale Draws In Viewers
