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US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011

NTL:Telewest has announced details of its new quadruple-play offer which will include free TV to any new fixed line phone customer.NTL says that its TV offering is “superior to Freeview” and will allow subscribers access to advanced next generation services, including video-on-demand.The quadruple-play package is the first and only offer of its kind in the… Continue reading NTL Announces Details Of Quadruple-Play Package

Following the announcement that the IAB and NRS will join forces to move towards establishing an online planning currency, chief executive of the IAB, Guy Phillipson, explains why this is such an important and necessary step for the industry…During my 100-day review of the IAB shortly after I took on the role of CEO, a… Continue reading Online Stands Up To Be Counted

Scotland’s Daily Record could be set to launch an evening edition aimed at commuters, according to reports in the trade press.It has been reported that the new 5pm evening edition will focus on sport stories, tasters of the major news stories to come the next day and extra information on stories covered in the morning… Continue reading Daily Record Could Launch Evening Freesheet

BSkyB will launch a number of genre-specific websites later in the year in a bid to extend its new media presence, following the announcement it has taken total control of online publisher, mykindaplace.The broadcaster previously owned just under half of the company. However, the mykindaplace management team will remain in place to maintain the growth… Continue reading BSkyB To Bolster New Media Presence

England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA).The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion.Person-to-person texts sent across the… Continue reading Record Text Message Figures For June

Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures.Outdoor, radio and TV have all seen revenue decline year on year, with just… Continue reading Cinema Advertising Bucks General Market Trend

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly. Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.… Continue reading ITV Chief Executive Could Exit

GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year. The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines… Continue reading GCap Media’s Ad Revenue Drops

Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times. UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never… Continue reading Ulster TV Could Bid For SMG