UTV has announced that it no longer intends to pursue its merger proposal with SMG, owner of Virgin Radio.UTV said that in reaching its decision the board took into account the interim results of SMG, announced on 13 September 2006, and the ongoing weakness in the advertising market faced by the ITV network.The city code… Continue reading UTV Withdraws SMG Merger Proposal
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Companies offering high speed broadband will have to make clear that top speeds will vary significantly depending on location, after the Advertising Standards Authority (ASA) upheld complaints about a Bulldog TV and press campaign offering broadband “up to 8 meg”.NTL complained that the press ad was misleading because the maximum speed quoted would not be… Continue reading High Speed Broadband Ads Must Be Clear About Top Speeds
ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch
Major changes are underway at the Times newspaper, with the business section of the title integrating its online and print operations.According to a report in the Guardian, online journalists have recently moved into the paper’s business section on the first floor of Times House and print journalists have been filing stories for the website.Times Online… Continue reading Newspapers In Multi-Media Reshuffle
British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal
ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy
Haymarket Magazines, the consumer publishing and website division of Haymarket Group, is forming a new digital leadership team to speed up its development as a multi-platform media company.The leadership team’s commercial head will be Jim Murray-Jones, who joins Haymarket from Auto Trader as digital publishing director.Murray-Jones will be joined by digital editorial director Mark Payton,… Continue reading Haymarket Magazines Forms Digital Leadership Team
Guardian Media Group (GMG) has renewed its contract for Chrysalis Radio Sales to act as the national radio sales house for its Smooth and Real Radio brands.Under the new three-year agreement, Chrysalis Radio Sales will continue to sell advertising on Real Radio and Smooth FM to advertisers and agencies in London, while GMG will continue… Continue reading Chrysalis Remains GMG’s National Sales House For Radio Brands
As user-generated sites soar in popularity, head of strategy at Unique Digital, Richard Dance, discusses how challenges to ‘net neutrality’ Stateside could have implications on the economy of the entire web…Currently, the internet is seen as neutral, in that your ISP lets you view any website you like. But developments in the US are threatening… Continue reading The Evolving Economy Of The Web
GCap Media will launch the UK’s first national jazz station on DAB digital radio towards the end of the year, providing a sister service to its successful Classic FM station.The new station, which will target the 35+ ABC1 demographic, will play a broad range of styles from across the genre’s spectrum.GCap says that its reasoning… Continue reading GCap Launches UK’s First National Jazz Station On DAB
