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Outdoor advertising in the US rose by 9% year-on-year in 2005, with the latest figures from the Outdoor Advertising Association of America (OAAA) revealing revenue hit more than $6.3 billion, compared with $5.8 billion in 2004. Outdoor media performed well across most of the top 10 advertising categories, with large growth seen in communications, insurance… Continue reading US Outdoor Advertising Up By 9% In 2005

The increasing penetration of mobile phone technology into consumers’ lifestyles is altering the way people communicate, creating new trends and social fragmentation. According to a new study, commissioned by mobile network 3, 3G technology allows users to “express themselves creatively”. The report claims that a combination of video and picture capabilities on mobile phones can… Continue reading 3G Technology Alters Users Lifestyles

Britain’s newest daily newspaper, The Sportsman, has claimed full price sales for its debut on Wednesday of over 65,000.The paper’s exact figures will not be known until sales in Ireland are included, but the title claims to have “smashed through” its target figure of 50,000 on the first day of publication.Exact figures are expected by… Continue reading The Sportsman Sees Successful Debut Sales

Five has moved to quash press speculation over its first foray into multi-channel broadcasting this afternoon, denying reports that it is to launch a dedicated woman’s channel to build on the success of shows such as Trisha Goddard and House Doctor.Slating the speculation, a spokesman for the broadcaster explained that while Five would be launching… Continue reading Five Denies Women’s Channel Launch

Radio firm GCap Media has withdrawn from its plans to sell nine analogue stations in the South West and North Wales, claiming that the approaches it has received do not meet the best interests of investors.The proposed sales, made as part of the broadcaster’s strategy review in November 2005, were designed to leave the broadcaster… Continue reading GCap Makes U-Turn On Radio Station Sales

February saw a similar pattern played out in both digital homes and all TV homes, with BBC One, ITV1 and Five all losing viewing share year on year.Conversely, BBC Two and Channel 4 both saw slight increases, whilst satellite viewing continued to grow.All ViewingITV1’s concerns continued in February as viewing share fell by 2.1% points… Continue reading Television Viewing Round-Up – February 2006

Satellite giant Sky has unveiled the pricing structure for its forthcoming high definition service, with customers facing a charge of nearly £300 for the appropriate set top box, as well as an extra monthly fee to receive the broadcaster’s high quality channels.The SkyHD service is now available for pre-order from the broadcaster, with those expressing… Continue reading Sky Unveils HD Pricing For Full Roll Out In May

GCap Media has announced that revenues for the first quarter of the year will be down by 17% year on year, citing the “short term” impact of its recent decision to reduce the number of adverts on Capital Radio, as well as a weak advertising market in general.Issuing a trading update for the twelve months… Continue reading GCap Remains Optimistic Despite Slip In Revenues

Last night’s FA Cup quarter final between Chelsea and Newcastle helped the BBC secure primetime victory over ITV1, notching up an average adult audience of 5.9 million to floor competition from ITV’s police dramas, The Bill and Taggart.The Bill scored a respectable 5.5 million between 8pm and 9pm, while Taggart followed immediately after, with an… Continue reading Chelsea Helps BBC Score Ratings Win Over ITV

The Institute of Practitioners in Advertising (IPA) launched its long awaited TouchPoints research this morning, unveiling the £1 million study and providing the first data from its eight month survey period.The two-phase research, conducted by Taylor Nelson Sofres (TNS), questioned over 5,000 respondents on their daily habits, mood and media consumption, using a weighty 48-page… Continue reading IPA Launches Long Awaited TouchPoints Survey