More Uk articles

Speaking at last week’s MRG Question Time, held in association with MediaTel Group, the panel welcomed the IPA’s TouchPoints Research, looking forward to seeing how the initiative will affect the advertising industry.The panel claimed that the IPA initiative will give a much needed consumer centric measurement system. Manfred Mareck, from Research Marketing Ltd, said the… Continue reading Media Researchers Give TouchPoints Warm Welcome

Channel 4 has secured the terrestrial rights to broadcast this year’s World Superbike championships, broadening its offering for sports fans.The coverage will include programming around the race meeting, presented live from the site of each race. Each programme will include background information on the riders and teams, technical analysis of the bikes and tracks, as… Continue reading C4 Wins Superbike Rights To Broaden Sports Offering

Recent advances in computer game technology have seen an increasing number of advertisers adopt the medium to grab the attention of audiences. Julian Ireland, European communications director at in-game ad specialists, Hive, explains the attractiveness of the medium, and its growing importance in the media mix…Hopefully we’ve all heard the stats, not the “it’s bigger… Continue reading Game On For Advertisers

The BBC has embarked upon its largest marketing offensive since the “Perfect Day” campaign, seeking to highlight its real-life value, with the tagline “This is what we do.”The campaign highlights some of the Corporation’s achievements, including footage of warzone reporting by John Simpson, and a behind the scenes look at BBC One’s Planet Earth.Comprising four… Continue reading BBC Launches Marketing Drive To Convey Value

Total UK online advertising expenditure in the UK rose by 65.6% in 2005, reaching £1.4 billion and enjoying a market share of 7.8%.According to new figures released by the Internet Advertising Bureau (IAB), online media is driving the growth of the entire advertising market. Adspend across all other media combined fell by almost £200 million… Continue reading UK Online Adspend Up By 65.6% In 2005

TV marketing body Thinkbox has appointed Tess Alps as its first CEO, dashing press predictions this morning that BT’s head of media, Steve Huddleston, had scooped the top job.Following her appointment Alps, currently chairman of the PHD Group in the UK, will work closely with Channel 4, Five, GMTV, IDS, ITV, Sky, Turner and Viacom… Continue reading Thinkbox Spurns Speculation To Appoint Alps First CEO

Telecoms giant BT is to launch its wholesale mobile TV service within four months, providing users with a choice of around six crystal clear channels, in addition to 350 DAB radio stations, direct to their mobile phone.Delivering an update on the system’s development, Emma Lloyd, managing director of the BT Movio service, told delegates at… Continue reading ‘Real’ Mobile TV System To Launch Within Four Months

Channel 4’s pithy Saturday morning music show, Popworld, has launched a dedicated online music portal, providing viewers with access to up and coming acts, and boosting the profile of struggling artists.Centred around a chart of unsigned acts, the new Popworld Promotes site enables users to listen and vote on their favourites. The most popular artist… Continue reading Channel 4 Show Launches Community Portal For New Music

Radio giant GCap has backed down from its threat to sue media regulator Ofcom over the creation of a second national DAB multiplex.GCap, which holds the majority share in the UK’s only national digital network, Digital One, had previously threatened legal action against the watchdog, with claims that it had acted unfairly and, according to… Continue reading GCap Abandons Legal Action Over Second Multiplex

Newspaper giant Mirror Group Newspapers (MGN), has appointed David Emin as its new director of advertising, poaching the media heavyweight from an identical post with arch rival News Group Newspapers.Emin currently oversees the ad operations of The Sun and News Of The World, but will now be responsible for heading up advertising sales across the… Continue reading MGN Poaches News Corp Ad Boss For National Position