Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.TV… Continue reading UK Adspend Up By 5.4% In 2005
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Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers
ITV looks set to suffer a drop in advertising profits of 14% in the first quarter of 2006, with media buyers claiming the broadcaster is losing viewers across its portfolio of channels. According to a report in this morning’s Times, buyers estimate that ITV1 has booked roughly £352 million of business in Q1 2006, down… Continue reading ITV Could See 14% Revenue Drop In Q1 2006
Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%
Advances in mobile phone technology have seen an increase in mobile gambling, with global revenues from mobile phone casino games expected to grow at an accelerated pace through 2008, reaching over $2.2 billion by 2010. According to research from Visiongain, mobile gambling revenues will expand by more than 50% over the next four years, generating… Continue reading Global Mobile Gambling To Reach $2.2 Billion By 2010
Channel 4 has extended its online video content with the launch of Movie Rush, and online film review programme, available weekly from the broadcaster’s website.The web-based programme, sponsored by Stella Artois, runs for 10 minutes through Channel 4’s online Video Player, offering content separated into four ‘chapters’ with related information displayed on screen next to… Continue reading Channel 4 Launches First Online Film Programming
The BBC’s slick new drama Hotel Babylon continued to draw large audiences last night, with 5.6 million adults tuning in on average.The programme went head to head with ITV1’s high tech thriller, Eleventh Hour, which scored 3.7 million adult viewers on average.Channel 4’s dramatised documentary, Challenger: Countdown to Disaster, performed less well meanwhile, drawing 1.8… Continue reading Hotel Babylon Remains Popular Destination For Viewers
Christmas sales have boosted digital radio uptake, according to new figures from the Digital Radio Development Bureau (DRDB), with almost 500,000 digital receivers sold in December alone.The festive sales push the number of DAB purchases to date to 2.7 million, with 1.4 million sold in 2005 alone.Around 5.4 million people now listen to digital radio… Continue reading Festive Radio Sales Boost DAB Uptake
Ulster TV has withdrawn from bidding for the nine GCap Media Stations currently under auction, leaving the path open for the remaining contenders.According to a report in this morning’s Guardian, the Local Radio Company, UKRD and Absolute Radio are all considering making an offer for the GCap radio stations.GCap announced plans to dispose of the… Continue reading UTV Backs Down From GCap Radio Sale
Satellite giant Sky is gearing up for the launch of its long-awaited high definition (HD) service, listing the first wave of HD channels in its electronic programme guide (EPG), and enabling the first interactive systems ahead of launch later this year.The broadcaster will begin to carry listings for its first nine HD channels over the… Continue reading Sky Gears Up For High Definition Launch
