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BBC Magazines has announced the sale of Origin Publishing to a management buy-out team led by current managing director, Andy Marshall.The move marks the completion of a streamlining programme undertaken following a commercial review in 2004, which saw all non-BBC related titles marked for disposal by the publisher (see Origin Titles Next On List For… Continue reading BBC Offloads Origin In Management Buyout

New research from the Newspaper Marketing Agency (NMA) claims the medium is an effective one for building brands, with the findings culled from an exhaustive two year study.Conducted in partnership with brand and communications research agency Hall and Partners, the NMA’s research shows that, with an investment of over £14 million, newspapers can provide a… Continue reading Newspaper Ad Study Shows Strong Brand Awareness

IPC Advertising has appointed Keith Yonish as its new director of creative solutions, poaching the award-winning ad boss from his previous position as creative director at Independent Solutions.Yonish will take responsibility for all advertorial, sponsorship and special projects across the publisher’s weekly magazines, as well as working toward a cross-company brief to drive creative thinking… Continue reading IPC Appoints Yonish As New Creative Director

Outdoor advertising group, JCDecaux, has enjoyed a strong start to 2006, reporting an increase of 16.5% in revenues for the first three months of the year.Revenues reached €442.2 million in the first quarter of 2006, compared to €379.7 million in the same period last year.JCDecaux’s street furniture division increased revenues by 7.4% to €227.5 million… Continue reading JCDecaux Sees Strong Start To 2006

Outdoor advertising group, JCDecaux, has enjoyed a strong start to 2006, reporting an increase of 16.5% in revenues for the first three months of the year. Revenues reached €442.2 million in the first quarter of 2006, compared to €379.7 million in the same period last year. JCDecaux’s street furniture division increased revenues by 7.4% to… Continue reading JCDecaux Sees Strong Start To 2006

Online gamers in China look set to reach 61 million in 2010, up from 25.5 million in 2005, with favourable Government policy driving growth, according to In-Stat. The high-tech market research firm claims that in 2005 there were 300 online gaming companies in China, with first-tier players such as Shanda, NetEase, The9 and KingSoft accounting… Continue reading Chinese Online Gamers To Hit 61 Million By 2010

More and more women are coming online, with new estimates from eMarketer revealing they currently make up 51.6% of the US online population. According to the analyst, nearly 100 million women will be online in the US by 2008 up from 91.2 million in 2005. Women’s online habits are also changing, with new data from… Continue reading Women Expand Online Presence

Global advertising company, WPP, has agreed to buy the business of IEG, integrating it into its wholly-owned operating company, GroupM. IEG is one of the world’s leading providers of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships. The company specialises in sponsorship research and analysis, offering companies the opportunity to… Continue reading WPP Acquires Research Firm IEG

March saw the heaviest text messaging on record by British mobile phone users, topping last December with a massive 3.19 billion messages being sent during the month. The figures, released by the Mobile Data Association (MDA), show person-to-person texts sent across the UK’s mobile phone networks increasing by 24% on March 2005, with an average… Continue reading Text Hits New High As March Marks New Record

Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential